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This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.
The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.
Issue | Title | |
Vol 4, No 1 (2023) | Incorporating perceived responsibility on tourism sustainability in tourist typology through the knowledge gap theory | Abstract PDF |
Cindia Ching Chi Lam, Ying Zhao, Eliza Si Kei Leong | ||
Vol 4, No 1 (2023) | UaiGuia: Enhancing tourist experiences in São João del-Rei, Brazil, through personalized route creation and cultural immersion | Abstract PDF |
Franciane Pereira Gonçalves, Dárlinton Barbosa Feres Carvalho, Vinícius Figueiredo de Faria, Matheus Carvalho Viana, Elverton Carvalho Fazzion, Fábio Corrêa | ||
Vol 4, No 1 (2023) | Mitigating the impacts of COVID-19 pandemic on hotel services: A conceptual framework on technological innovations and employee well-being | Abstract PDF |
Patita Paban Mohanty | ||
Vol 4, No 1 (2023) | Tourism development: A capacity dynamic | Abstract PDF |
Bruno Marques | ||
Vol 4, No 1 (2023) | Book Review: Morrison, A.M.; Maxim, C. World Tourism Cities—A Systematic Approach to Urban Tourism; Routledge: Oxfordshire, UK, 2021; ISBN: 9780367629120 | Abstract PDF |
Annette Toivonen | ||
Vol 4, No 1 (2023) | Relationship between competitiveness of destinations and tourism specialization: An analysis in the digital age | Abstract PDF |
José Carlos Collado-González, Alejandro Alcalá-Ordoñez, Pablo Juan Cárdenas-García | ||
Vol 4, No 2 (2023) | Advancements in arena technology: Enhancing customer experience and employee adaptation in the tourism and hospitality industry | Abstract PDF |
Birendra Kishore Roy, Sandilyan Ramanujam Pagaldiviti | ||
Vol 4, No 2 (2023) | Hospitality in heritage objects in Slovak conditions and its digital innovations | Abstract PDF |
Daniela Matušíková | ||
Vol 4, No 2 (2023) | Trends and factors in the development of world tourism in the post-pandemic period | Abstract PDF |
Natalia Zatsepina | ||
Vol 4, No 2 (2023) | Revenge tourism in Banyumas Regency: Examining the interrelationship among social media, overtourism, and post-COVID-19 impacts | Abstract PDF |
Muhammad Yamin, Dias Pabyantara Swandita Mahayasa, Darmanto Sahat Satyawan, Ali Sahat Nurudin | ||
Vol 4, No 2 (2023) | Adoption and implementation of an inclusive business integration model in the packaging of the tourist villages in the west of Bali Indonesia | Abstract PDF |
Ni Luh Putu Agustini Karta, I Ketut Putra Suarthana, Ni Made Ary Widiastini, Ni Ketut Dewi Irwanti | ||
Vol 4, No 2 (2023) | Technology, destination marketing and tourism: What, why and way forward | Abstract PDF |
Punit Moris Ekka, Rosy Dhall | ||
Vol 4, No 2 (2023) | Incentivized adoption of smart tourism services: Host community perspective | Abstract PDF |
Attambayintavida Vinodan, Sethumadhavan Meera, Mishra Shreeansh | ||
Vol 4, No 2 (2023) | The impact of COVID-19 on the tourism industry stocks returns in Mauritius. Evidence from quantile regression analysis | Abstract PDF |
Sheereen Fauzel | ||
Vol 4, No 2 (2023) | Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study | Abstract PDF |
José Manuel Mas, Kathrin Jaszus, Andrés Gómez, Fernando García Monleon | ||
Vol 4, No 2 (2023) | Determinants of revenue management framework as enablers for cloud & e-commerce hospitality management | Abstract PDF |
Bernardo P. de Bastos | ||
Vol 4, No 2 (2023) | Are smart tourism destinations developing sustainably? | Abstract PDF |
Larry Dwyer | ||
Vol 4, No 2 (2023) | Of gods, tricks and weirdos—A perspective related to content, practices and aims in the usage of AR for touristic experiences and spatial storytelling | Abstract PDF |
Mariano Equizzi | ||
Vol 4, No 2 (2023) | Integgration of the Structural Equation Model Partial Least Square (SEM-PLS) and ANFIS neuro-fuzzy approach for creating a local wisdom-based tourism development model, case study of the Prabu Siliwangi tourist attraction, West Java, Indonesia | Abstract PDF |
Agus Yadi Ismail, Sri Ayu Andayani, Mai Fernando Nainggolan | ||
Vol 5, No 1 (2024) | Intelligent technologies and applications in Smart Tourism—A systematic review | Abstract PDF |
Chi Fai Si-Tou | ||
Vol 5, No 1 (2024) | Using social exchange theory to predict residents’ perspective on factors influencing tourism development in Pokhara | Abstract PDF |
Samikshya Poudel, Devid Kumar Basyal, Niranjan Devkota, Udaya Raj Paudel, Purnima Lawaju, Ranjana Kumari Danuwar | ||
Vol 5, No 1 (2024) | Methodology to analyse cybersecurity in tourism | Abstract PDF |
Tanya Arenas, Julián Patiño, Miguel Ángel Martínez, Humberto Dorantes, Mauricio Chávez | ||
Vol 5, No 1 (2024) | Assessing tourism potential for rural tourism development: Promoting SDGs and economic opportunities to the B40 community—A mixed method approach | Abstract PDF |
Irhanida Abdul Kadir, Leon Ni Chew | ||
Vol 5, No 1 (2024) | Tourism destination sustainability: The systematic literature review | Abstract PDF |
Saulius Papečkys, Edmundas Jasinskas | ||
Vol 5, No 1 (2024) | Exploring factors and customer perceptions of airport services: A quantitative textual analysis | Abstract PDF |
Mohammad Sayed Noor, Narariya Dita Handani | ||
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Editor-in-Chief
Prof. Hung-Che Wu
Nanfang College Guangzhou, China
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News & Announcements
2024-07-05
Call for Reading: Volume 5 Issue 1 Available
We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.
2024-02-19
We are recruiting Editorial Board Members
Smart Tourism is recruiting new Editorial Board Members.
2024-01-15
New layout style in 2024
In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.
2024-01-05
Brand new year for Smart Tourism
At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.
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