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This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.
The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.
by
Alessandra Bussador, Bárbara F. C. Bauermann, Miguel D. Matrakas
Smart Tour.
2024
,
5(2);
755 Views
Received: 1 April 2024; Accepted: 28 June 2024; Available online: 10 July 2024;
Issue release: 30 December 2024
Issue release: 30 December 2024
Abstract
This paper evaluates the Smart Tourism Destination indicators and Standards for Sustainable and Smart Cities applied in Tourist Resorts in São Paulo State, Brazil, through the “DTI-BR Model”. This model selects the most suitable indicators for the Brazilian context, drawing on sources like SEGITTUR (the Spanish State-owned Company for the Management of Innovation and Tourism Technologies) and the Brazilian Technical Standards for Smart Cities. The study emphasizes the importance of using indicators to assess and standardize the evaluation of municipal tourism departments, highlighting their role in optimizing tourist resources, and underscores the necessity for tourist destinations to comprehend and integrate these indicators fully to improve service quality, environmental management, and the overall tourist experience. The process of standardizing these indicators not only allows for effective comparisons across various destinations but also aids in identifying and adopting best practices. This approach is poised to make significant contributions towards the sustainable development of tourism by promoting the conservation of both natural and cultural resources, alongside stimulating local economic growth. By understanding and implementing these indicators, tourist destinations can enhance the quality of their services, environmental management, and tourist experience. Moreover, standardizing indicators facilitates comparison across different destinations and the identification of best practices. This can significantly contribute to the sustainable development of tourism, promoting the conservation of natural and cultural resources, as well as boosting the local economy. Therefore, the adoption of Smart Tourism Destination indicators and standards for sustainable and smart cities is crucial for fostering responsible and high-quality tourism.
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by
Gerasimina Theodora Zapanti, Ioannis Theodoulou, Kyriakos Antonopoulos, Constantina Skanavis
Smart Tour.
2024
,
5(2);
219 Views
Received: 26 April 2024; Accepted: 16 June 2024; Available online: 2 July 2024;
Issue release: 30 December 2024
Issue release: 30 December 2024
Abstract
Ports are some of the most significant entry points for Greek tourism investments and can be characterized as “development tools” for the country, both at the local and national level. The blue economy is a recent example of economic development, globally promoted as a way to achieve sustainability in maritime and coastal areas. Linaria Port has been accredited by the United Nations as “the blue port with a shade of green” , constituting an environmentally sustainable community capable of promoting responsible environmental behavior both within the local community and among tourists. The port has been highly competitive in achieving high sustainability standards and mainly operates in ways that complement environmental quality. It has presented innovative, competitive, and sustainable solutions since 2010. This research aimed to collect primary and secondary data on tourist preferences to evaluate these services. Evaluation was conducted through anonymous questionnaires divided into two parts: the first part concerned the tourist profile, and the second part concerned tourists’ opinions on the services and facilities of the port and the island. In the evaluation of the port, 91% of respondents rated the marina positively compared to other ports in the country, while 77% ranked the port of Skyros in a good position compared to other European or international ports. The overall quality of the tourist product was positively evaluated at 89%, while 90% of visitors were generally satisfied with the overall services offered. Moreover, 95% would return to Skyros within the next few years.
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by
Novruz Guliev Amirkhan, Veronika Alieva Samedovna, Samir Babazade Ismail, Hikmat Guliyev Nazim
Smart Tour.
2024
,
5(2);
592 Views
Received: 18 May 2024; Accepted: 10 August 2024; Available online: 19 August 2024;
Issue release: 30 December 2024
Issue release: 30 December 2024
Abstract
In many countries of the world, sustainable tourism is developing rapidly, and therefore the application of innovative environmental technologies is becoming an integral part of the development strategies of hospitality industry enterprises, especially hotel business. This trend promotes the introduction of new management systems based on the principles of sustainable development, including resource-saving technologies. In the work, the existing environmental management tools are analyzed and comparative studies of the essence of the application of “green” innovations are conducted using the example of the hotel business enterprises of the Republic of Azerbaijan and the Russian Federation.Studies have shown that the implementation of such innovations and eco-technologies in hotels demonstrates their commitment to environmental responsibility, improves the guest experience, helps save resources and acts as an additional advertising tool. Technological re-equipment and the use of modern materials aimed at reducing the burden on the environment ensure the economic efficiency of hotel business enterprises and increase their competitiveness.
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by
Chi Fai SiTou, Ja Young (Jacey) Choe, Amy Siu Ian So, Rob Law
Smart Tour.
2024
,
5(2);
567 Views
Received: 6 June 2024; Accepted: 12 September 2024; Available online: 24 September 2024;
Issue release: 30 December 2024
Issue release: 30 December 2024
Abstract
This study aims to examine the attractiveness of travel photos on social media and understand the relationship between travel photo sharing on social media and destination choice intention. A mixed methodology is used in this study. Twenty-nine semi-structured interviews and thematic analysis were conducted. The attractiveness of key travel photos was categorised as ‘nature & landscape’, ‘way of life’, ‘architecture/buildings’ and ‘people’ and these categories affected the future destination choices of social media viewers. This quantitative study uses data collected from 388 respondents via convenience sampling. Findings showed that the attractiveness of travel photos on social media exerts a significant effect on destination choice intention. In addition, celebrity-generated content mediates the relationship between travel photos and future destination choice intention. Destination marketers can promote places through the four identified travel photo categories using social media channels with celebrity-generated content.
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by
Asmita Oli, Niranjan Devkota, Ranjana Kumari Danuwar, Mijala Kayestha, Ajaya Dhakal, Deep Kumar Baral, Dhurba Prasad Timalsina, Amita Koirala, Devi Raman Tiwari
Smart Tour.
2024
,
5(2);
144 Views
Received: 28 April 2024; Accepted: 29 June 2024; Available online: 12 July 2024;
Issue release: 30 December 2024
Issue release: 30 December 2024
Abstract
The worldwide tourism industry alone expanded by 3.9% in 2018, contributing $8.8 trillion in sales and 319 million jobs to the global economy. The COVID-19 pandemic, which began to spread around the planet in 2020, had an impact on every aspect of life. Though many studies have explored COVID-19’s effects on tourism SMEs in Nepal, there’s a significant lack of research on their crisis management strategies during the pandemic. Thus, this study aims to measure the crisis management techniques used by small and medium-sized businesses (SMEs) in the Boudha Area during the COVID-19 epidemic. The study uses an explanatory research design to analyze a comprehensive understanding of how the Boudha Area’s SMEs in the tourism industry handled the crisis of SMEs in the Kathmandu Valley. Non-probability with convenient sampling is used for the study. Data is collected through 403 SMEs using a structural questionnaire, and data collection is done using Kobo Toolbox. Structural Equation Modeling (SEM) using Partial Least Squares (PLS) version 4.0 is adopted for data analysis. The result shows a significant relationship between cost control and expected assistance with crisis management, while marketing and organizational support have an insignificant relationship with crisis management. Similarly, during COVID-19, 90.82% of the businesses had closed their businesses, and 47.89% of SMEs had closed for 3 months. Additionally, 88.09% of SMEs faced losses during COVID-19, and to maintain the crisis 46.4% of SMEs used their income to handle crises during COVID-19, and 93.3% of SMEs reduced their expenses to manage the crisis.
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by
Linyu Wang, Xiaohan Zhu, Hongbin Zhang, Chenhe Zhang, Jiajun Xu, Zhaochen Zhang
Smart Tour.
2024
,
5(2);
790 Views
Received: 26 April 2024; Accepted: 27 June 2024; Available online: 6 July 2024;
Issue release: 30 December 2024
Issue release: 30 December 2024
Abstract
Tourist hotels (or tourist accommodations) are located near tourist attractions, primarily serving tourists. In recent years, with the gradual improvement of people’s living standards around the globe, tourists’ demands and standards for tourist hotel construction have been rising accordingly. In the context of technologization and informatization, various hotel booking platforms (Agoda, Booking, Trip, etc.) cover a large amount of review data in evaluating systems to reflect tourists’ demands. Meanwhile, identifying demand-oriented reviews and extracting core consumer demands from them is crucial for optimizing hotel services and enhancing tourist satisfaction. Therefore, this study explores the demands of tourists in tourist hotels from the perspective of text sentiment analysis and takes Macao, a famous tourist destination, as an example, based on reviews of tourist hotels on the Agoda site platform. Specifics are as follows: (1) Based on pointwise mutual information (PMI) and information entropy (IE), it realizes the identification of sentiment words in the field of tourist hotels and constructs a sentiment dictionary to address the problem of poor relevance between word segmentation results; (2) It summarizes the five types of reviews containing tourist demands (positive, negative, suggestion, demand, and comparison) and their characteristics to solve the ambiguity of texts and further accurately reveal the main demands of tourists; (3) It classifies tourist demands and group similar tourist demands into the same categories to address the problem of multiple expressions for the same demand. The present study provides empirical experiences from Macao’s hotels and contributes to the literature on text sentiment analysis in tourist hotels. Furthermore, the study results could enhance the mining accuracy and provide a detailed summarization of consumer demands and directions for the sustainable optimization improvement of tourist services.
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by
Purnima Lawaju, Anup K. C., Niranjan Devkota, Devid Kumar Basyal, Sushanta Kumar Mahapatra, Udaya Raj Paudel, Sahadeb Upretee, Kolin Kiran Shrestha
Smart Tour.
2024
,
5(2);
88 Views
Received: 25 June 2024; Accepted: 28 August 2024; Available online: 24 October 2024;
Issue release: vol 5, No 2
Issue release: vol 5, No 2
Abstract
Amidst the global challenges posed by the rapid transmission of a new coronavirus, the tourism sector has undergone an unprecedented downturn, similar to all economic sectors. In light of this, the present study aims to examine the travel intentions of foreign tourists in the post-COVID-19 era in the Kathmandu Valley of Nepal using Social Cognitive Theory. Structural equation modeling was used for data analysis of 350 tourists. The study revealed that the travel intention after the COVID-19 outbreak was significantly influenced by severity perception and personal positive effects, both of which were shaped by environmental changes. Results indicate that a common challenge faced by tourists was the lack of quality hotels and homestays, and the suggested managerial solution was to increase the number and enhance the quality of available accommodations. Tourism in Nepal serves as an enduring source of national income, offering a significant competitive advantage, thus rendering sustainable tourism unavoidable.
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by
Eldar M. Eldarov, Sergey M. Fazlullin
Smart Tour.
2024
,
5(2);
704 Views
Received: 1 July 2024; Accepted: 26 August 2024; Available online: 28 October 2024;
Issue release: vol 5, No 2
Issue release: vol 5, No 2
Abstract
The article reflects the results of expeditionary works on revealing and studying historical artifacts on the bottom of the Caspian Sea near Derbent—the southernmost and most ancient city of Russia. The approaches to geographical study and mapping of the remains of ancient fortification architecture under water and other numerous finds of scuba divers in the area under consideration are described. The authors analyzed the specifics and results of underwater archaeological research from the point of view of the prospects for the development of diving tourism in the Derbent water area. The article also concludes that it is advisable to strengthen the integration of Dagestan historical and geographical science, which will allow researchers to reconstruct little-known pages of history with greater depth and accuracy. The constructive section of the article is devoted to the development of recreational diving and underwater museology in Dagestan, as well as to the general outlines of the underwater park project on the very southern coast of Russia.
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by
Majid Mohammad Shafiee
Smart Tour.
2024
,
5(2);
451 Views
Received: 18 July 2024; Accepted: 19 September 2024; Available online: 28 October 2024;
Issue release: vol 5, No 2
Issue release: vol 5, No 2
Abstract
This paper explores the integration of artificial intelligence (AI) and smart tourism technologies to address the multifaceted challenges of overtourism in tourist destinations. Overtourism leads to significant environmental degradation, strains local resources, and diminishes visitor satisfaction, ultimately threatening the sustainability of these destinations. Destinations can enhance sustainability and tailor travel experiences by utilizing cutting-edge technologies like the Internet of Things (IoT), augmented reality (AR), virtual reality (VR), and big data analytics. These technologies offer innovative solutions to optimize resource use, enhance visitor engagement, and promote responsible tourism practices. The study underscores the potential of smart tourism technologies to manage tourist flows, reduce environmental impacts, and improve the overall quality of life for local communities. Strategic planning, substantial investment, and collaboration among various stakeholders, including government agencies, local communities, and the private sector, are essential for the successful implementation of these solutions. The findings highlight the critical role of technological innovation in fostering a balanced and sustainable future for tourism, ensuring that destinations can thrive economically while preserving their cultural and natural heritage. This research provides valuable insights for policymakers and tourism managers aiming to mitigate the adverse effects of overtourism through the adoption of AI and smart tourism technologies.
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by
Ni Luh Putu Agustini Karta, Ni Made Ary Widiastini, Ni Ketut Dewi Irwanti, Ni Made Christine Dwiyanti
Smart Tour.
2024
,
5(2);
313 Views
Received: 23 July 2024; Accepted: 15 October 2024; Available online: 1 November 2024;
Issue release: vol 5, No 2
Issue release: vol 5, No 2
Abstract
Arak is the name given to the alcoholic fermented beverage in Bali. With a total of 422 unique product varieties registered annually, Bali Province is the primary producer of Arak in Indonesia, as mentioned by the FDA. The main producer of Arak in Indonesia is Bali Province, which consistently registers a total of 422 distinct product varieties each year. Balinese arak, as a traditional local commodity, is ingested to provide body warmth prior to physical exertion and possesses a delicate flavor. It is frequently offered during religious rituals. The legality of this beverage, despite its alcohol content, is established by Bali Governor Regulation Number 1 of 2020, which pertains to the management of Balinese fermented and/or distilled drinks. The aim of this study is to analyze the challenges in enhancing the brand and legality of Balinese Arak as a representation of traditional and indigenous Balinese knowledge in the fields of tourism and hospitality. Objects of this qualitative study were the villages of North and East Duda in Karangasem Regency in Bali Province. The data was gathered by conducting comprehensive interviews with 18 stakeholders, including Arak artisans, the Head of the Duda Villages, the director of the distributor company, and managers of Village-Owned Enterprises (BUMDES). They are responsible for producing, packaging, and distributing the products as local brand stuff. The research findings indicate that government stakeholders, business organizations, MSMEs, and social and religious communities collectively contribute significantly to enhancing the brand and legality of Balinese Arak as a local wisdom product that benefits the tourism and hospitality industries. The implications of this research offer stakeholders and MSMEs guidance on how to innovate and ensure the legality of Balinese local wisdom products.
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Editor-in-Chief
Prof. Hung-Che Wu
Nanfang College Guangzhou, China
Processing Speed
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- <5 days from submission to initial review decision;
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- 64% acceptance rate
News & Announcements
2024-07-05
Call for Reading: Volume 5 Issue 1 Available
We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.
2024-02-19
We are recruiting Editorial Board Members
Smart Tourism is recruiting new Editorial Board Members.
2024-01-15
New layout style in 2024
In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.
2024-01-05
Brand new year for Smart Tourism
At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.
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