Abstract The COVID-19 pandemic has significantly impacted the global tourism industry, and “Revenge Tourism” has emerged in Banyumas Regency. This study examines the complex relationship between social media, pandemic travel, and overtourism. We combined quantitative social media analytics with qualitative stakeholder insights using the MAXQDA research tool and a mixed-methods approach. This analysis clarified the complex relationships between the factors above. Following the pandemic, Banyumas saw a 70% increase in tourists and a 55% increase in social media interactions. These findings show how digital platforms boost Banyumas’ visibility and the challenges and opportunities that come with tourism. This study emphasizes sustainable tourism and environmental conservation. To mitigate overtourism’s adverse effects, it emphasizes specific interventions. This research gives the global tourism industry valuable insights into post-pandemic tourism management.

Abstract This research aims to analyze the application of the inclusive business integration model developed in Cepaka Village for the development of tourism village packaging. The model is intended to guarantee that the growth of tourism villages is both economically advantageous and socially and environmentally sustainable. This study examines the implementation of the model in tourism villages located in the western region of Bali. It assesses the effects of this implementation on the empowerment of the local community, the preservation of cultural heritage, and the economic development of the villages. This study is significant due to Bali’s recognition as a global tourism hotspot, where tourism villages possess immense possibilities but frequently encounter obstacles such as scarce resources, insufficient infrastructure, and the necessity for efficient marketing tactics. This study employs qualitative methods to analyze the effects of incorporating inclusive business practices on the development of tourism villages. Specifically, it investigates the influence on income generation, the equitable distribution of economic advantages among the community, and the preservation of cultural and environmental aspects. A total of 27 key informants, consisting of the chairman, vice chairman, and a member of the village management, were selected from 7 tourism villages in West Bali. The Jembrana Regency Tourism Office organized focus group discussions following a series of comprehensive interviews conducted in stages. Additionally, a crucial source of information was a proficient digital marketing specialist who aided in the process of digitalizing the marketing strategies for tourist villages in West Bali. The study’s findings indicate that the proposed model successfully integrates village economic activities with cultural and environmental aspects, resulting in a distinctive and genuine tourism experience in seven tourist villages in West Bali. The findings of this study are anticipated to offer valuable perspectives for policymakers, tourism professionals, and rural communities on how to maximize the opportunities of tourism villages in a comprehensive and environmentally friendly way. The research emphasizes the significance of adopting digital technology in marketing and distributing village tourism products. It also identifies the opportunities and challenges of implementing inclusive business models in Bali’s tourism village setting.

Abstract This study thoroughly examines the dynamic relationship between technology and destination marketing in the tourist sector. It offers a detailed analysis of articles sourced from the Scopus database. The research seeks to both strengthen the current understanding of the topic and shed light on potential opportunities for future investigation and advancement in tourist practices. Following the COVID-19 epidemic, there has been a significant increase in interest and investment in technology and destination marketing within the tourism industry. The analysis of 32 meticulously chosen articles unveils a fascinating storyline of how technology has emerged as a major aspect of improving services and communication across all domains of the tourism sector. Every article received rigorous examination, taking into account important factors such as the study’s goals, methods of data collection, processes of synthesis, and indications of quality. The findings of this systematic review highlight the increasing importance of technological breakthroughs in transforming the tourist industry, especially in addressing the difficulties brought about by the global health crisis. The numbers obtained from this study not only provide insight into the present situation but also serve as a significant asset for predicting the future technology impact on the tourism industry. Outside of academic circles, these findings have practical consequences for politicians and professionals in the sector. The study indicates the necessity of creating proactive rules that promote the development of technological capabilities and guarantee the long-term viability of the tourism sector. This research adds to the continuing discussion on the influential impact of technology in destination marketing. It offers valuable insights that enable stakeholders to adapt and innovate in the changing context. This study serves as a call to action for all stakeholders involved in the tourist sector to embrace and utilize technology for its improvement as we move forward into a future influenced by technological breakthroughs.

Abstract In developing nations, the success of development programs hinges on addressing stakeholder concerns. The growing popularity of smart tourism initiatives strengthens tourism infrastructure and elevates visitor experiences. Central to this development is the imperative to engage and secure the support of host communities in embracing smart tourism services. Recently, the momentum of incentivized adoption within smart tourism services has become pronounced among host communities. This research delves into the nuanced processes and outcomes of incentive adoption, shedding light on associated challenges. The study was conducted through interviews with host communities in smart cities; the study unveils that incentivized adoption spans diverse operational facets, encompassing digitalization of business, smart infrastructure development, training programs, the establishment of smart tourism centers, community-driven platforms, e-culture transition, and forward/backward linkages. The positive outcomes resulting from incentivized adoption include economic empowerment, community outreach, improved tourism infrastructure, and the enhancement of technical skills. However, challenges persist, ranging from e-safety concerns and e-literacy issues to resource constraints, cultural sensitivities, resistance to change, infrastructural gaps, and limited local involvement. This research contributes to the field by comprehensively understanding the multifaceted dynamics surrounding incentivized adoption in smart tourism, offering valuable insights for policymakers, practitioners, and researchers alike.

Abstract The tourism industry has been severely affected by the COVID-19 outbreak in Mauritius, where this industry is the backbone of the economy. Just like tourism revenue, tourism returns are also expected to be affected. Hence, this paper examines the impact of COVID-19 on tourism returns in Mauritius by using a quantile regression model and daily data from 18 March to 30 June 2020. The results show that the COVID-19 variables used in the study impact negatively on tourism stock returns. For instance, it is observed that COVID-19 confirmed cases exert negative effects on tourism returns at higher quantiles. Similar results were obtained for COVID-19 recovered cases. Also, a positive link was found between the government response stringency index and tourism returns. However, stock volatility is observed to reduce the industry’s return. This paper further provides useful insights for policymakers, investors, and managers in the tourism industry.

Abstract This paper attempts to clarify our understanding of the ability of smart tourism to underpin sustainable destination development and the theoretical and practical challenges that must be faced in this process. Several challenges must be overcome if smart tourism is to associate with progress in achieving sustainable development at the destination level. One challenge involves formulating a clear and consistent conception of what sustainability entails. Another challenge is to reject the growth ethic that drives much of the research effort in smart tourism with its implicit assumption of the role played by technological progress in ‘decoupling’ environmental effects from tourism growth. A third challenge involves accounting for resident well-being and ‘quality of life’ issues that are essential elements of the sustainability concept. A further challenge is to integrate the ideas proposed in a way that progresses smart tourism research providing guidance to researchers and destination managers wishing to take sustainability and well-being issues more seriously. The anticipated outcome is smart tourism development that is much more suitable to deliver valued economic, socio-cultural and environmental outcomes to destinations locally and globally.

Abstract Tourism has become one of the most important economic sectors in Indonesia. Indonesia, with its natural wealth, culture, and historical heritage, has attracted the attention of tourists from various parts of the world. One of the provinces that has great potential for tourism development is West Java. The purpose of the research is to formulate a tourism development model based on local wisdom in the tourism location of Prabu Siliwangi. The analysis method used in this research is the use of Structural Equation Model Partial Least Square (SEM-PLS) and ANFIS neuro-fuzzy analysis. Composite reliability above 0.7 GoF value of 0.725 means that the model is very good (has a high ability) in explaining empirical data. The accuracy of the model produced is 97.1% which shows that the input data in the model can represent the real data in the field.

Abstract The digital landscape’s impact on hospitality, driven by new online practices, has heightened the importance of loyalty programs. This essay explores the fusion of e-commerce with hotel management, utilizing cloud-based practices to handle electronic commerce data. Through a review of existing literature and on-site observations, it uncovers evolving managerial techniques and data warehousing for predictive modeling. The manuscript investigates how Revenue Management Artificial Intelligence (RM AI) influences Hospitality Supply Chain Management (SCM) sustainability. Findings reveal a positive impact on sustainability but stress the need for customized AI solutions for each hotel.

Abstract This article is devoted to the study of modern factors and trends in the development of world tourism. Researching the impact of the pandemic on the state of modern tourism is extremely relevant, as COVID-19 has had a significant impact on the tourism industry worldwide. Various factors and trends in the development of this process, which are affected by the pandemic, were considered. That is why the study determined that the COVID-19 pandemic primarily led to the restriction of movements and the closing of borders between countries, which significantly reduced the volume of international travel. The analysis was carried out taking into account such factors as travel restrictions. The introduction of restrictions on international and domestic travel has become one of the main measures to combat the spread of the COVID-19 virus. This led to a sharp reduction in tourist trips and a significant deterioration of the global tourism sector. Also, the loss of revenue when the travel-related tourism sector faced severe financial difficulties due to the pandemic. Cancellations, border closures, and restrictions on international flights were found to have resulted in a significant loss of revenue for companies and hotels and affected employment in the sector. Differences in recovery have been identified when the recovery of international tourism after the pandemic is uneven in different regions of the world. Some countries and regions that quickly implemented effective measures to control the spread of the virus began to recover earlier than others. This led to the emergence of new “tourist hotspots” and the redistribution of tourist flows. New trends in tourism have been identified. The COVID-19 pandemic has caused a change in the preferences and behavior of tourists. Safety, health, and hygiene have become the main priorities when choosing a direction and types of recreation. As a result, the popularity of ecological tourism is growing, and new formats of tourist services are emerging, such as virtual tours and remote travel. In general, the COVID-19 pandemic has a serious and long-term impact on the current development of world tourism, leading to changes in the preferences and behavior of tourists, as well as causing a redistribution of tourist flows and difficulties of a financial nature in this area.

Abstract In today’s fast-paced and highly competitive tourism and hospitality industry, technological advancements play a pivotal role in shaping customer experiences and employee adaptation. Technological innovations such as mobile apps, artificial intelligence (AI), virtual reality (VR), and the Internet of Things (IoT) have revolutionized how businesses interact with their clientele. Mobile apps enable guests to make reservations, check in, and access key information conveniently; while AI-powered chatbots provide instant responses to queries. VR and IoT enhance the immersive experience, allowing customers to preview destinations and control room features seamlessly. Moreover, technology-driven data analytics and personalization algorithms enable businesses to gain valuable insights into customer preferences and behaviour, facilitating customized service delivery. The hospitality industry is seeing the integration of robotics and automation in tasks such as room cleaning and food delivery, freeing up employees to focus on more personalized guest interactions. In this endeavour, technological advancements have emerged as a powerful catalyst, revolutionizing both customer experiences and employee roles within this sector. The significance of this study is indicative in the fact that it addresses a major concern of the level of technology that needs to be adapted and areas where restraint is needed. This research paper delves into the evolving landscape of technology in the tourism and hospitality industry, focusing on its profound impact on enhancing customer experiences and the essential need for employee adaptation.

Abstract The hospitality industry in the last decade has been undergoing a significant transformation towards digital tools. However, the negative effects of the pandemic did not avoid even the hospitality services provided by historical or heritage objects. The paper discusses initiatives to implement digital elements in accommodation services for heritage objects in Slovak conditions. Its main goal was to find out whether accommodation companies used digital elements before the pandemic, whether the pandemic strengthened their use, and whether the duration of the company’s operation has an impact on their implementation. The main methods were questionnaire research and the interview, which enabled the collection of primary data. Subsequently, the results were verified by selected mathematical and statistical methods. The research sample consisted of 136 accommodation companies, operating in Slovakia, regardless of category. Accommodation establishments have started using digital elements even before the pandemic appeared. Their potential future use was not significantly affected by the pandemic. Despite the surveys in which various researchers state that the pandemic intensified their implementation, this thesis was not confirmed in the domestic sample. The use of digital tools goes hand in hand with technical progress. Elements such as the pandemic strengthen their development only marginally.

Abstract The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Abstract The complicated and interwoven relation of the tourist as an explorer and in the same time as audience of digital content is the background of this perspective. The topic is strictly based on the work, and its impact, made in 10 years by the group “Komplex” in the field of creation of augmented reality experiences in urban space, mainly for social enterprises funded by cultural agencies. The transformation of citizens in tourists able to discover “further experiences” hidden in the urban environment and also the bridging of this experience with specific imaginary diffused in the web is the scenario that this perspective wants to highlight in order to achieve a multilayered set of impacts such: i) slow tourism, ii) cultural and technological activation of neglected areas, iii) twisting narratives related to specific neighbors, iv) inclusion of slices of the urban society far from the touristic hot spot.