The digital landscape’s impact on hospitality, driven by new online practices, has heightened the importance of loyalty programs. This essay explores the fusion of e-commerce with hotel management, utilizing cloud-based practices to handle electronic commerce data. Through a review of existing literature and on-site observations, it uncovers evolving managerial techniques and data warehousing for predictive modeling. The manuscript investigates how Revenue Management Artificial Intelligence (RM AI) influences Hospitality Supply Chain Management (SCM) sustainability. Findings reveal a positive impact on sustainability but stress the need for customized AI solutions for each hotel.

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