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This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.
The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.
Of gods, tricks and weirdos—A perspective related to content, practices and aims in the usage of AR for touristic experiences and spatial storytelling
Article ID: 2489
Vol 4, Issue 2, 2023
DOI: https://doi.org/10.54517/st.v4i2.2489
Vol 4, Issue 2, 2023
Received: 10 October 2023; Accepted: 1 November 2023; Available online: 28 November 2023; Issue release: 30 December 2023
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Abstract
The complicated and interwoven relation of the tourist as an explorer and in the same time as audience of digital content is the background of this perspective. The topic is strictly based on the work, and its impact, made in 10 years by the group “Komplex” in the field of creation of augmented reality experiences in urban space, mainly for social enterprises funded by cultural agencies. The transformation of citizens in tourists able to discover “further experiences” hidden in the urban environment and also the bridging of this experience with specific imaginary diffused in the web is the scenario that this perspective wants to highlight in order to achieve a multilayered set of impacts such: i) slow tourism, ii) cultural and technological activation of neglected areas, iii) twisting narratives related to specific neighbors, iv) inclusion of slices of the urban society far from the touristic hot spot.
Keywords
augmented reality; slum; slow tourism; analog horror; creepy pasta; counter cultures; audience; urban exploration; neglected areas
References
Komplex. Available online: https://www.komplex.city (accessed on 6 July 2023).
Makayla R. The Case for Creepypasta: Defining the Genre and Finding the Horror [Master’s thesis]. Arizona State University; 2022.
Bring your own device. Available online: https://en.wikipedia.org/wiki/Bring_your_own_device (accessed on 6 July 2023).
Pay A. Ghostly goings-on in haunted Wales. Available online: https://www.visitwales.com/inspire-me/short-breaks/haunted-wales (accessed on 6 July 2023).
The official website of the abandoned city. Available online: https://www.centraliapa.org/ (accessed on 6 July 2023).
Undisclosed artistic identity. Available online: https://www.youtube.com/@4.n0m4ly_ (accessed on 6 July 2023).
Heal BJ. Inter-zone: Liminal ‘Third-space’ in the Works of William S. Burroughs. In: Proceedings of The 28th Annual Conference of the English and American Literature Association; 31 October 2020; National Chengchi University, Taiwan.
Komplex, stalker 451 per il mufant, axto event 2019. Available online: https://vimeo.com/showcase/6130420/video/334859572 (accessed on 6 July 2023).
Komplex. 61 Mito user experience. Available online: https://vimeo.com/653703553 (accessed on 6 July 2023).
Komplex. Io Astarte user experience. Available online: https://vimeo.com/306075497 (accessed on 6 July 2023).
Lengerfeld J, Salcedo A. The Official Guide to Randonautica: Everything You Need to Know about Creating Your Random Adventure Story. Adams Media; 2021.
Katherine G. Flaneurs & Idlers (review). Available online: https://www.researchgate.net/publication/238441686_Flaneurs_Idlers_review (accessed on 6 July 2023).
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2025-01-09
A Thank You Letter from Smart Tourism！
As we bid farewell to 2024, we take immense pride in reflecting on the 28 distinguished works that have been meticulously published online following a rigorous peer-review process. We extend our heartfelt gratitude for authors' invaluable contributions, reviewers' steadfast support, and EBM's insightful guidance throughout the year. Your dedication and expertise have been instrumental in propelling Smart Tourism towards its current success.
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