Hospitality in heritage objects in Slovak conditions and its digital innovations

Daniela Matušíková

Article ID: 2331
Vol 4, Issue 2, 2023
DOI: https://doi.org/10.54517/st.v4i2.2331
Received: 7 June 2023; Accepted: 6 July 2023; Available online: 11 August 2023;
Issue release: 30 December 2023

VIEWS - 14896 (Abstract)

Download PDF

Abstract

The hospitality industry in the last decade has been undergoing a significant transformation towards digital tools. However, the negative effects of the pandemic did not avoid even the hospitality services provided by historical or heritage objects. The paper discusses initiatives to implement digital elements in accommodation services for heritage objects in Slovak conditions. Its main goal was to find out whether accommodation companies used digital elements before the pandemic, whether the pandemic strengthened their use, and whether the duration of the company’s operation has an impact on their implementation. The main methods were questionnaire research and the interview, which enabled the collection of primary data. Subsequently, the results were verified by selected mathematical and statistical methods. The research sample consisted of 136 accommodation companies, operating in Slovakia, regardless of category. Accommodation establishments have started using digital elements even before the pandemic appeared. Their potential future use was not significantly affected by the pandemic. Despite the surveys in which various researchers state that the pandemic intensified their implementation, this thesis was not confirmed in the domestic sample. The use of digital tools goes hand in hand with technical progress. Elements such as the pandemic strengthen their development only marginally.


Keywords

digital innovation; hospitality transformation; digital tools implementation; heritage objects; hospitality services


References

1. Beresecká J, Hronec M, Hronec Š, Hroncová-Vicianová J. The impact of top management education on the socially responsible management of local government in the context of investment development. Entrepreneurship and Sustainability Issues 2022; 10(2): 608–622. doi: 10.9770/jesi.2022.10.2(38)

2. Beresecká J, Hroncová Vicianová J, Hronec Š, Lapuník R. The issue of small municipalities—The possibility of applying the principles of socially responsible management. In: Gervasi O, Murgante B, Taniar D, et al. (editors). Computational Science and Its Applications—ICCSA 2023, Proceedings of the 23rd International Conference on Computational Science and Its Applications; 3–6 July 2023; Athens, Greece. Springer; 2023. Springer Cham; 2023. Volume 13957, pp. 516–540. doi: 10.1007/978-3-031-36808-0_37

3. Rybanský M. Tourism in Slovakia is on its knees: People are protesting, asking the government for immediate help (Slovak). Available online: https://www.noviny.sk/slovensko/555280-cestovny-ruch-na-slovensku-je-na-kolenach-ludia-protestuju-vladu-ziadaju-o-okamzitu-pomoc (accessed on 22 July 2023).

4. Dzurov Vargová T. Citys’ innovations as a smart tourism destinations (Slovak). In: Matušíková D, Dzurov Vargová T (editors). Managerial Innovations in Tourism (Slovak). Prešovská univerzita v Prešove; 2023. pp. 86–98.

5. Zuzák R, Königová M. Business Crisis Management (Czech), 2nd ed. Grada Publishing; 2009. 256p.

6. Ministry of Transport and Construction of the Slovak Republic. The concept of tourism development in the Dolný Šariš region (Slovak). Available online: https://anyflip.com/eszn/eyhh/basic/151-200 (accessed on 22 July 2023).

7. Šofranková B, Kiseľáková D, Širá E, Grzebyk M. Analysis of relationships between innovative and digital performance of EU-27 countries. Journal of Management and Business 2022; 14(2): 11–25. doi: 10.54933/jmbrp-2022-14-2-4

8. Yuan R, Wen W. Managerial foreign experience and corporate innovation. Journal of Corporate Finance 2018; 48: 752–770. doi: 10.1016/j.jcorpfin.2017.12.015

9. Pencarelli T. The digital revolution in the travel and tourism industry. Information Technology & Tourism 2020; 22(3): 455–476. doi: 10.1007/s40558-019-00160-3

10. Lukáč M, Halmo M. Innovation management anamnesis in the Slovak and Czech public sector. Scientia et Societas 2018; 14(2): 41–58.

11. Matušíková D. Specifics of Selected Types of Tourism (Slovak). Bookman s.r.o.; 2019. 192p.

12. Coita DC, Abrudan MM, Matei MC. Effects of the blockchain technology on human resources and marketing: An exploratory study. In: Kavoura A, Kefallonitis E, Giovanis A (editors). Strategic Innovative Marketing and Tourism, Proceedings of the 7th International Conference on Strategic Innovative Marketing and Tourism; 17–20 October 2018; Athenian Riviera, Greece. Springer Cham; 2019. pp. 683–691. doi: 10.1007/978-3-030-12453-3_79

13. Kompasová K. Event marketing in tourism (Slovak). Available online: https://kmkt.sk/kontexty/event-marketing-v-cestovnom-ruchu/ (accessed on 27 July 2023).

14. Hamidi S, Benabdeljlil N. Managerial and technological innovations: Any relationship? Procedia—Social and Behavioral Sciences 2015; 181: 286–292. doi: 10.1016/j.sbspro.2015.04.890

15. Kršák B. Use of information technology in tourism (Slovak). Available online: http://www3.ekf.tuke.sk/konfera2010/zbornik/files/prispevky/MizenkovaZuzana.pdf (accessed on 22 July 2023).

16. Gajdošík T, Gajdošíková Z, Marčeková R. Information Technologies in Tourism (Slovak). Wolters Kluwer; 2017. 208p.

17. Rogers EM. Diffusion of Innovations, 5th ed. Free Press; 2003. 576p.

18. Navarrete T. Digital heritage tourism: Innovations in museums. World Leisure Journal 2019; 61(3): 200–214. doi: 10.1080/16078055.2019.1639920

19. Kadir SA, Jamaludin M. Accessibility adaptation in the design of heritage boutique hotels: Malacca case studies. Environment-Behaviour Proceedings Journal 2020; 5(13): 205–211. doi: 10.21834/e-bpj.v5i13.2094

20. Silvestrelli P. Tourism development through heritage enhancement and hospitality innovation. International Journal of Globalisation and Small Business 2013; 5(1–2): 20–33. doi: 10.1504/IJGSB.2013.050486

21. Yi LG, Firzan M. Heritage boutique hotel design in the UNESCO world heritage site of Melaka, Malaysia: A review on lobby and guest room interiors. In: Proceedings of the 1st Bachok International Architecture & Ekistics Symposium 2022 (BIAeS 2022); 11–12 October 2022; Online Conference. pp. 12–26.

22. Almurbati N. Hybrid heritage in hospitality interiors as an evident of cultural sustainability. In: Proceedings of the 2020 Second International Sustainability and Resilience Conference: Technology and Innovation in Building Designs (51154); 11–12 November 2020; Sakheer, Bahrain. pp. 1–6. doi: 10.1109/IEEECONF51154.2020.9319973

23. Elshaer IA, Azazz AM, Fayyad S. Authenticity, involvement, and nostalgia in heritage hotels in the era of digital technology: A moderated meditation model. International Journal of Environmental Research and Public Health 2022; 19(10): 5784. doi: 10.3390/ijerph19105784

24. Munjal PG. How does the hospitality industry integrate heritage? Worldwide Hospitality and Tourism Themes 2023; 15(3): 249–253. doi: 10.1108/WHATT-01-2023-0014

25. Afanasiev OE. Role and functions of humanity’s oral and intangible cultural heritage masterpieces in international tourism (on example of Russian objects). Journal Tourism Studies & Practices 2020; 4: 1–10.

26. Nam K, Dutt CS, Baker J. Authenticity in objects and activities: Determinants of satisfaction with virtual reality experiences of heritage and non-heritage tourism sites. Information Systems Frontiers 2023; 25(3): 1219–1237. doi: 10.1007/s10796-022-10286-1

27. Atzeni M, Del Chiappa G, Mei Pung J. Enhancing visit intention in heritage tourism: The role of object‐based and existential authenticity in non‐immersive virtual reality heritage experiences. International Journal of Tourism Research 2022; 24(2): 240–255. doi: 10.1002/jtr.2497

28. McIntosh AJ, Siggs A. An exploration of the experiential nature of boutique accommodation. Journal of Travel Research 2005; 44(1): 74–81. doi: 10.1177/0047287505276593

29. Chang TC. Heritage hotel as experiential environments: Creating, consuming, contesting cultures. Available online: https://tuygar.bogazici.edu.tr/sites/tuygar.boun.edu.tr/files/CHANG,%20HERITAGE%20HOTELS%20AS%20EXPERIENTIAL%20ENVIRONMENTS%20-%20CREATING,%20CONSUMING,%20CONTESTING%20CULTURES.pdf (accessed on 22 July 2023).

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Daniela Matušíková

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


This site is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).