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Featured Articles

From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Exploring factors and customer perceptions of airport services: A quantitative textual analysis

Mohammad Sayed Noor, Narariya Dita Handani

Article ID: 2485
Vol 5, Issue 1, 2024

DOI: https://doi.org/10.54517/st.v5i1.2485

Received: 11 January 2024; Accepted: 26 January 2024; Available online: 19 March 2024; Issue release: 30 June 2024

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Abstract

This study conducted an analysis of 1500 user generated content from Google Travel to examine the factors influencing airport services and customer perceptions. Quantitative textual analysis is employed to extract meaningful insights. Our findings highlighted the most frequently used words in airport user generated content, reflecting critical aspects of airport experiences such as the airport itself, the quality of service, and international travel. A cluster analysis revealed five distinct clusters, representing flight operations, location, views, customer feelings, and intangible services. A co-occurrence network analysis showed strong correlations among keywords associated with positive experiences, underscoring the importance of service quality and infrastructure in customer satisfaction. Furthermore, through topic modeling, we categorized words into five distinct groups: airport flights, ground services, international services, customer experience, and location. The practical implications of this study are substantial. The insights can help airport management identify strengths and areas needing improvement, ultimately enhancing customer satisfaction and the overall airport experience.

Keywords

Dhaka; Hazrat Shahjalal International Airport; HSIA; Bangladesh; service quality; topic modeling; cluster analysis; co-occurrence analysis; KH-Coder

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News & Announcements

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

2024-02-19

We are recruiting Editorial Board Members

Smart Tourism is recruiting new Editorial Board Members.

2024-01-15

New layout style in 2024

In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.

2024-01-05

Brand new year for Smart Tourism

At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.

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