Abstract Balikun, known as the mother place of Han culture in Xinjiang, has rich cultural tourism resources and a good foundation for tourism development. It is one of the first counties to enter the list of national global tourism demonstration areas. Based on the analysis of Tunken culture and its tourism nature, this paper defines the concept of Tunken cultural tourism resources, and further excavates, classifies and analyzes the characteristics of Balikun Tunken cultural tourism resources. Based on the realistic basis of Balikun tourism development, this paper explores the realization path of the development of cultural tourism resources in Balikun from the perspective of global tourism.

Abstract With the help of qualitative analysis software Nvivo11, this paper makes a rooted analysis on the field text data of six rural tourism spots in Fujian Province. It shows that the influencing factors of the intelligent construction of rural tourism mainly including human capital, performance expectation, effort expectation, social impact, market demand and capital conditions. In the initial construction stage of rural tourism, the influence of capital conditions and human capital is stronger; in its development and construction stage, the impact of performance expectation is the most critical, followed by effort expectation and capital conditions; In its relatively mature stage, performance expectation and effort expectation are the dominant factors, followed by social influence. To promote the intelligent construction of rural tourism, effective measures should be taken according to the key factors in different development stages. It should be guided by the actual needs of tourists, pay attention to the fit with the positioning of rural tourism destination and target market, and avoid being intelligent for the sake of intelligence.

Abstract The STD paradigm must consider the relevance of technology, not only as a management component, but also as an attribute of the tourist experience at the destination. The concept of physical experience is emerging as an important challenge for the design of each STD, and there may be relevant differences between types of destinations. This paper studies the STD/Physical binomial as the case of the chicken and the egg. It is based on field work in a rural destination, and builds a model that defines and values the concepts of Utility and Value of Technology for its visitors, integrating the main current technological applications in the STD. The results allow us to observe how mobile, online/ontime technology is a permanent part of the tourist behavior, and of the creation of a new type of personalized experience that. 

Abstract Rural Community Tourism (RCT) is an activity that contributes to the economic, social and sustainable development of a country in rural areas. In this research, the goal is to develop an intelligent platform (IP) to meet the needs of different participants in RCT. It presents the experience of focusing on requirements engineering, going through different iterations where a SWOT analysis was performed, while using extreme programming, complying with ISO 25010, etc. The accurate identification of requirements is essential for the implementation and usability of the platform to have a social impact on the direct participants.

Abstract Smart tourism not only is highly valued by the academic circles, but also has begun to practice in some areas and obtained good achievements. This article first expounds the origin of smart tourism; then discuss the current research progress and shortcomings of smart tourism from the conceptual connection, theory foundation and research methods, construction framework, technical support, application and evaluation system, etc. according to the content of the literature; at last, summarizes the theory structure of smart tourism research, revalue the position of smart tourism and propose some advice for future development.

Abstract Tourism industry is one of the industries that promote the development of modern economy. Shangluo rural tourism is also developing slowly. Rural tourism improves the employment rate of farmers and drives the economic development of various places. With the rapid development of information technology in China, tourists travel in a variety of ways, and the needs of tourists are becoming more and more differentiated. Traditional rural tourism is difficult to meet the personalized needs of tourists. In such a social environment, Shangluo rural tourism should develop in the direction of smart tourism, so that we can quickly complete the intelligent development of Shangluo rural tourism and improve the development level of Shangluo rural tourism. Based on the background of the intelligent growth of rural tourism, this paper studies the current situation and problems of the intelligent development of rural tourism in Shangluo. It is concluded that there are still some problems in the intelligent development of Shangluo rural tourism, such as backward infrastructure, single website content, lack of talents related to Shangluo intelligent tourism, backward information technology and poor service quality of scenic spots. We should speed up the construction of Shangluo smart rural tourism and the industrial upgrading of Shangluo rural tourism from the aspects of government departments, tourism management departments, rural tourism communities and other departments.