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From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Experiences and social impact in the application of requirements engineering in the development of an intelligent platform

Gladys Maquera, Jesús Mariaca, Óscar Mendoza, Nelly Condori-Fernandez

Article ID: 1739
Vol 1, Issue 2, 2020

DOI: https://doi.org/10.54517/st.v1i2.1739

Received: 17 August 2020; Accepted: 21 September 2020; Available online: 7 October 2020; Issue release: 30 October 2020

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Abstract

Rural Community Tourism (RCT) is an activity that contributes to the economic, social and sustainable development of a country in rural areas. In this research, the goal is to develop an intelligent platform (IP) to meet the needs of different participants in RCT. It presents the experience of focusing on requirements engineering, going through different iterations where a SWOT analysis was performed, while using extreme programming, complying with ISO 25010, etc. The accurate identification of requirements is essential for the implementation and usability of the platform to have a social impact on the direct participants.

Keywords

experience report; rural community tourism; requirements engineering; intelligent platform

References

1. Buhalis D. eTourism: Information technology for strategic tourism management. London: Pearson Financial Times Prentice Hall; 2003.

2. Gómez Rodolfo M. The digital era. How the net generation is transforming the world. Culturales 2011; 7(13): 177–183.

3. Maquera G, Mariaca J, Mendoza O. Informe indicador 5 de plataforma digital inteligente y big data para el turismo rural comunitario en la regi.n Puno – Perú: UPeU- CONCYTEC; 2016.

4. Kim S, Kandampully J, Bilgihan A. The inﬂuence of eWOM communications: An application of online social network framework. Computers in Human Behavior 2018; 80: 243–254.

5. Qiufen Z. Research on tourist attractions performance promoting method based on the SWOT analysis method. IERI Procedia 2012; 1: 254–260.

6. MINCETUR. Rural community-based tourism 2019. Available from:

7. https://www.mincetur.gob.pe/producto-turistico/turismo-rural-comunitario/

8. Osterwalder A, Pigneur Y. Business model generation 2009. Available from: http://www.businessmodelgeneration.com/.

9. Beck K, Dres C. Extreme programming explained: embrace change. 2nd Ed. (e XP Series). Pearson Education; 2005.

10. ISO/IEC 25010. ISO 25000 software product quality. Available from: https://www.iso25000.com/index.php/normas-iso-25000/iso-25010.

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Copyright (c) 2020 Gladys Maquera, Jesús Mariaca, Óscar Mendoza, Nelly Condori-Fernandez

License URL: http://creativecommons.org/licenses/by/4.0/

This site is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

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Nanfang College Guangzhou, China

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News & Announcements

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

2024-02-19

We are recruiting Editorial Board Members

Smart Tourism is recruiting new Editorial Board Members.

2024-01-15

New layout style in 2024

In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.

2024-01-05

Brand new year for Smart Tourism

At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.

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