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This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.
The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.
Study on the development path of cultural tourism resources in Balikun reclamation
Article ID: 1692
Vol 1, Issue 2, 2020
DOI: https://doi.org/10.54517/st.v1i2.1692
Vol 1, Issue 2, 2020
Received: 9 April 2020; Accepted: 21 May 2020; Available online: 7 June 2020; Issue release: 30 October 2020
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Abstract
Balikun, known as the mother place of Han culture in Xinjiang, has rich cultural tourism resources and a good foundation for tourism development. It is one of the first counties to enter the list of national global tourism demonstration areas. Based on the analysis of Tunken culture and its tourism nature, this paper defines the concept of Tunken cultural tourism resources, and further excavates, classifies and analyzes the characteristics of Balikun Tunken cultural tourism resources. Based on the realistic basis of Balikun tourism development, this paper explores the realization path of the development of cultural tourism resources in Balikun from the perspective of global tourism.
Keywords
reclamation of cultural tourism resources; Balikun; global tourism; create path
References
Wang X, Zhou S. Some understandings on the study of reclamation history in Xinjiang. Journal of Shihezi University (Philosophy and society Edition); 2011; (6).
Zhang A. Research on the development of reclamation management system in Xinjiang in previous dynasties. Beijing: China Agricultural Press; 2010.
Wang X. On the role of reclamation in Xinjiang in the development of Xinjiang culture. Journal of BINGTUAN Party School 2006; (3).
Xu C, Hu T, Zhou L. Classification and evaluation of cultural tourism resources: a case study of Xiangjiang River belt. Tourism research 2014; (2).
Zhang C, Yang Z. Research on the creation path of “5A Balikun” from the perspective of global tourism. Resource development and market 2016; (12): 4.
Li X, Zhang L, Cui L. Global tourism: Concept innovation of building a world-class tourism destination. Human Geography 2013; (3): 130–134.
Tang X. Social differentiation of tourist destinations under the cover of prosperity—Also on the sustainable development of national tourist destinations. Journal of Tourism 2014; (4).
Han X. Research on the “five in one” development model of county tourism based on smart tourism—A case study of Luanchuan County, Luoyang City, Henan Province. Development Research 2015; (5).
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