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Influencing factors and stage characteristics of intelligent construction of rural tourism in Fujian
Vol 1, Issue 2, 2020
VIEWS - 90 (Abstract)
Abstract
With the help of qualitative analysis software Nvivo11, this paper makes a rooted analysis on the field text data of six rural tourism spots in Fujian Province. It shows that the influencing factors of the intelligent construction of rural tourism mainly including human capital, performance expectation, effort expectation, social impact, market demand and capital conditions. In the initial construction stage of rural tourism, the influence of capital conditions and human capital is stronger; in its development and construction stage, the impact of performance expectation is the most critical, followed by effort expectation and capital conditions; In its relatively mature stage, performance expectation and effort expectation are the dominant factors, followed by social influence. To promote the intelligent construction of rural tourism, effective measures should be taken according to the key factors in different development stages. It should be guided by the actual needs of tourists, pay attention to the fit with the positioning of rural tourism destination and target market, and avoid being intelligent for the sake of intelligence.
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