Influencing factors and stage characteristics of intelligent construction of rural tourism in Fujian

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Influencing factors and stage characteristics of intelligent construction of rural tourism in Fujian

Yingying Chen, Li Ou, Ge Guo, Chenchen Li

Article ID: 1694
Vol 1, Issue 2, 2020

DOI: https://doi.org/10.54517/st.v1i2.1694

Received: 7 May 2020; Accepted: 26 June 2020; Available online: 12 July 2020; Issue release: 30 October 2020

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Abstract

With the help of qualitative analysis software Nvivo11, this paper makes a rooted analysis on the field text data of six rural tourism spots in Fujian Province. It shows that the influencing factors of the intelligent construction of rural tourism mainly including human capital, performance expectation, effort expectation, social impact, market demand and capital conditions. In the initial construction stage of rural tourism, the influence of capital conditions and human capital is stronger; in its development and construction stage, the impact of performance expectation is the most critical, followed by effort expectation and capital conditions; In its relatively mature stage, performance expectation and effort expectation are the dominant factors, followed by social influence. To promote the intelligent construction of rural tourism, effective measures should be taken according to the key factors in different development stages. It should be guided by the actual needs of tourists, pay attention to the fit with the positioning of rural tourism destination and target market, and avoid being intelligent for the sake of intelligence.

Keywords

rural tourism; smart tourism; influencing factors; Nvivo11 qualitative analysis; Fujian Province

References

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