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Expanding metaverse market: New opportunities and challenges for the content industry
Vol 5, Issue 2, 2024
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Abstract
The metaverse is expanding from a simple technology or service into a platform-centric industrial ecosystem. Initially discussed in the context of infrastructure networks, such as computer communication networks, it has since broadened to include content and services related to virtual reality, such as games and films. Recently, the scope of this expanded ecosystem has further widened, linking various types of content through content-based platforms. In this metaverse market, the content market plays a crucial role. This paper aims to examine the current state of the content market within the metaverse market and explore its future development directions. We will analyze various aspects of the content sector utilizing the metaverse both domestically and internationally, investigating how the use of the metaverse is evolving from mere entertainment to a productive market with applicable business models.
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Copyright (c) 2024 Chang Ok Yun, Tae Soo Yun
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Prof. Zhigeng Pan
Director, Institute for Metaverse, Nanjing University of Information Science & Technology, China

Prof. Jianrong Tan
Academician, Chinese Academy of Engineering, China
Metaverse Scientist Forum No.3 was successfully held on April 22, 2025, from 19:00 to 20:30 (Beijing Time)...
We received the Scopus notification on April 19th, confirming that the journal has been successfully indexed by Scopus...
We are pleased to announce that we have updated the requirements for manuscript figures in the submission guidelines. Manuscripts submitted after April 15, 2025 are required to strictly adhere to the change. These updates are aimed at ensuring the highest quality of visual content in our publications and enhancing the overall readability and impact of your research. For more details, please find it in sumissions...
On April 14, 2025, Prof. James Hutson from the United States delivered a lecture titled “Designing Neurosanctuaries in the Metaverse: Adaptive Virtual Spaces for Cognitive Restoration and Mental Health”...