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This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.
The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.
by
Ajoy Bhakat, Ranit Bhardwaj
Smart Tour.
2024
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0(0);
6320 Views
Abstract
This study aims to evaluate and contrast the training that current food and beverage (F&B) service students received at their hospitality schools with the usefulness of such training and its effects on the hotel business. The study also aims to examine how the F&B service students’ acquired skills are perceived by industry professionals after the new graduates enter the job. Students majoring in the F&B service department of hotel management at the undergraduate level served as the study’s subjects. This article employs a survey approach in order to determine what and how hospitality schools could best educate F&B service students for success in the profession. The viewpoints of students, instructors from hospitality schools, and hotel managers are presented in this study. The findings showed that there are discrepancies in perceptions of the efficacy of the current training programs. Additionally, suggestions are sought to improve training programs. In order to assure success and sustainable growth, educators and hotels should focus on the essential competencies of the F&B service professionals. The report offers proof of the strengths and weaknesses of the F&B service education process at catering institutions. The results have significant ramifications for programs that teach F&B service as well as other hospitality-related subjects in schools.
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by
Alfred Rex Bunn
Smart Tour.
2024
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0(0);
6091 Views
Abstract
The most famous tourist attractions in the southern hemisphere, in the nineteenth century were the Pink and White Terraces—New Zealand’s lost Eighth Wonder of the World. They were assumed lost in an1886 eruption. The unpublished 2018 data from passive seismic stations across the Lake Rotomahana overflow in the Taupō Volcanic Zone are examined for evidence of acoustic interfaces that may be traced to Te Tarata, the White Terraces, the stations were coincidentally placed over the reported course of the Kaiwaka Channel buried in the 1886 Tarawera eruption. There was no seismic evidence of the Channel at the reported altitude under either the Smith-Keam or Hochstetter paradigms. This absence is strong empirical negative evidence that the Kaiwaka Channel did not flow beneath today’s Lake Rotomahana overflow, as has been assumed since 1886 under the Smith-Keam paradigm. Unlike the seismic and GPR Black Terrace Crater and Te Tuhi’s Stream (aka Black Terrace Stream) bed evidence obtained by the same 2018 survey—there is no evidence of a pre-1886 eruption paleochannel beneath today’s overflow saddle at the lake and at the Kaiwaka altitude under the 1886 Smith-Keam paradigm or the contemporary Hochstetter paradigm, the latter based upon Hochstetter’s unique terrestrial survey of the Rotomahana Basin. The study reports strong empirical evidence contradicting the assumed Kaiwaka location and with it, the assumed locations of old Lake Rotomahana and the Pink and White Terraces. The Smith-Keam paradigm is thereby confounded. The seismic data provide concomitant empirical evidence for the Rotomahana altimetry and topography reported by Bunn and Nolden, who locate the Kaiwaka Channel 440 m west of the seismic stations. The Pink and White Terraces can no longer be assumed destroyed. They may yet be explored and recovered.
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by
Nivin Ghaboun
Smart Tour.
2024
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0(0);
3767 Views
Abstract
Developing countries in North Africa and the Middle East have a low rate of waste recovery (15%) compared with developed countries (90%). The study aims to investigate the main reasons behind this lag. A literature review was conducted to design a questionnaire for scrutinizing waste management plans applied during design, waste mitigation techniques during construction and government support of this sector. The results indicated that there is lack of updated regulations, 74% of stakeholders still sending waste for landfill disposal, whereas other waste hierarchy processes (recycling and reduction) accounts only 7% and weak support of government. In conclusion, the current situation of waste management is not effective, so quick actions from both government and stakeholders were proposed to improve waste management practices.
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Editor-in-Chief
Prof. Hung-Che Wu
Nanfang College Guangzhou, China
Processing Speed
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- <5 days from submission to initial review decision;
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- 64% acceptance rate
News & Announcements
2024-07-05
Call for Reading: Volume 5 Issue 1 Available
We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.
2024-02-19
We are recruiting Editorial Board Members
Smart Tourism is recruiting new Editorial Board Members.
2024-01-15
New layout style in 2024
In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.
2024-01-05
Brand new year for Smart Tourism
At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.
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