About This Journal

Smart Tourism (ST, eISSN: 2810-9821) is an open-access peer-reviewed journal. ST publishes articles that promote tourism management, tourism service, tourism marketing, etc. Smart methods talked about in this journal cover modern intelligent technologies, innovative ideas and practices, and pioneering policies. All of these methods and technologies should be conducive to promoting tourism development, boosting the tourism economy, enhancing the tourist experience, and ensuring tourism sustainability. This journal aims to inspire new ideas on policy formulation, the prosperity of villages, cultural protection, etc. The journal welcomes all relevant submissions of research articles, brief reports, perspectives, reviews, etc., which make constructive contributions to theory, technology, and methods. Articles related to new technologies for tourism are extremely welcomed.



Latest Articles
Open Access
Article ID: 3195
by Yumei Xu, Shiwen Zhang, Zhipeng Yao
Smart Tour. 2025, 6(1);   
Received: 31 December 2024; Accepted: 25 February 2025; Available online: 28 February 2025;
Issue release: 30 June 2025
Abstract Based on the background of China’s social development in the new era and the realistic needs of rural revitalization and sustainable tourism development, this paper takes typical rural tourism destinations in Huzhou city, Zhejiang Province and Huangshan city, Anhui Province as examples, and discusses the influence mechanism of rural tourism gentrification using grounded theory. The results show that the driving mechanism of rural tourism gentrification acts on rural areas through different ways, promoting the development and evolution of rural tourism gentrification. The interactive influence mechanism of rural tourism gentrification advances the sustainable development of rural tourism and rural revitalization. This study enriches the research on rural tourism gentrification and provides theoretical support and practical reference for rural revitalization and the sustainable development of rural tourism.
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Open Access
Article ID: 3145
by Mohamed Amer, Anna Kovaleva
Smart Tour. 2025, 6(1);   
Received: 9 December 2024; Accepted: 8 January 2025; Available online: 20 January 2025;
Issue release: 30 June 2025
Abstract The valorization of cultural identity-centered brand icons has become a requested action nowadays, promoting the marketing statement of local heritage sites that aren’t designated as UNESCO World Heritage. Thus, these sites might compete to enhance and safeguard cultural heritage and authentic cultural knowledge. Moreover, lessening the high negative impact of the customization approach on the conservation statement of the cultural asset, the research adopts a people-centered approach developing the interlinkages between cultural tourism marketing and conservative management to enhance the rapport between the community and the palace in a community-based cultural tourism manner. Therefore, this empirical study reviews the cultural significance of the Farnese Palace in Caprarola and its reflection on its marketing statement, developing its brand image. It applies an integrated method that combines quantitative and qualitative analysis. It mainly assesses 165 online questionnaires with the public audience. The findings of this study draw a proposal for generating a people-centered heritage branding image (logo and slogan) of the Farnese Palace in Caprarola that seeks to generate a lifelong learning memory for the community and a long-term brand image for the visitors’ mentality.
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Open Access
Article ID: 2661
by Alessandra Bussador, Bárbara F. C. Bauermann, Miguel D. Matrakas
Smart Tour. 2024, 5(2);   
Received: 1 April 2024; Accepted: 28 June 2024; Available online: 10 July 2024;
Issue release: 30 December 2024
Abstract This paper evaluates the Smart Tourism Destination indicators and Standards for Sustainable and Smart Cities applied in Tourist Resorts in São Paulo State, Brazil, through the “DTI-BR Model”. This model selects the most suitable indicators for the Brazilian context, drawing on sources like SEGITTUR (the Spanish State-owned Company for the Management of Innovation and Tourism Technologies) and the Brazilian Technical Standards for Smart Cities. The study emphasizes the importance of using indicators to assess and standardize the evaluation of municipal tourism departments, highlighting their role in optimizing tourist resources, and underscores the necessity for tourist destinations to comprehend and integrate these indicators fully to improve service quality, environmental management, and the overall tourist experience. The process of standardizing these indicators not only allows for effective comparisons across various destinations but also aids in identifying and adopting best practices. This approach is poised to make significant contributions towards the sustainable development of tourism by promoting the conservation of both natural and cultural resources, alongside stimulating local economic growth. By understanding and implementing these indicators, tourist destinations can enhance the quality of their services, environmental management, and tourist experience. Moreover, standardizing indicators facilitates comparison across different destinations and the identification of best practices. This can significantly contribute to the sustainable development of tourism, promoting the conservation of natural and cultural resources, as well as boosting the local economy. Therefore, the adoption of Smart Tourism Destination indicators and standards for sustainable and smart cities is crucial for fostering responsible and high-quality tourism.
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Open Access
Article ID: 2700
by Linyu Wang, Xiaohan Zhu, Hongbin Zhang, Chenhe Zhang, Jiajun Xu, Zhaochen Zhang
Smart Tour. 2024, 5(2);   
Received: 26 April 2024; Accepted: 27 June 2024; Available online: 6 July 2024;
Issue release: 30 December 2024
Abstract Tourist hotels (or tourist accommodations) are located near tourist attractions, primarily serving tourists. In recent years, with the gradual improvement of people’s living standards around the globe, tourists’ demands and standards for tourist hotel construction have been rising accordingly. In the context of technologization and informatization, various hotel booking platforms (Agoda, Booking, Trip, etc.) cover a large amount of review data in evaluating systems to reflect tourists’ demands. Meanwhile, identifying demand-oriented reviews and extracting core consumer demands from them is crucial for optimizing hotel services and enhancing tourist satisfaction. Therefore, this study explores the demands of tourists in tourist hotels from the perspective of text sentiment analysis and takes Macao, a famous tourist destination, as an example, based on reviews of tourist hotels on the Agoda site platform. Specifics are as follows: (1) Based on pointwise mutual information (PMI) and information entropy (IE), it realizes the identification of sentiment words in the field of tourist hotels and constructs a sentiment dictionary to address the problem of poor relevance between word segmentation results; (2) It summarizes the five types of reviews containing tourist demands (positive, negative, suggestion, demand, and comparison) and their characteristics to solve the ambiguity of texts and further accurately reveal the main demands of tourists; (3) It classifies tourist demands and group similar tourist demands into the same categories to address the problem of multiple expressions for the same demand. The present study provides empirical experiences from Macao’s hotels and contributes to the literature on text sentiment analysis in tourist hotels. Furthermore, the study results could enhance the mining accuracy and provide a detailed summarization of consumer demands and directions for the sustainable optimization improvement of tourist services.
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