Research on the influence mechanism of rural tourism gentrification based on rural revitalization

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Research on the influence mechanism of rural tourism gentrification based on rural revitalization

Yumei Xu, Shiwen Zhang, Zhipeng Yao

Article ID: 3195
Vol 6, Issue 1, 2025

DOI: https://doi.org/10.54517/st3195

Received: 31 December 2024; Accepted: 25 February 2025; Available online: 28 February 2025; Issue release: 30 June 2025

Download PDF

Abstract

Based on the background of China’s social development in the new era and the realistic needs of rural revitalization and sustainable tourism development, this paper takes typical rural tourism destinations in Huzhou city, Zhejiang Province and Huangshan city, Anhui Province as examples, and discusses the influence mechanism of rural tourism gentrification using grounded theory. The results show that the driving mechanism of rural tourism gentrification acts on rural areas through different ways, promoting the development and evolution of rural tourism gentrification. The interactive influence mechanism of rural tourism gentrification advances the sustainable development of rural tourism and rural revitalization. This study enriches the research on rural tourism gentrification and provides theoretical support and practical reference for rural revitalization and the sustainable development of rural tourism.

Keywords

rural revitalization; rural tourism gentrification; influence mechanism; the grounded theory

References

1. Tan HY, Xu CX. Characteristics and mechanism of rural gentrification driven by amenity migration: A case study of Longevity Villages in Panyang River Basin of Bama County. Economic Geography. 2019; 1: 207–214.

2. Chio J. The Appearance of the Rural in China’s Tourism. Provincial China. 2011; 3(1): 60–79. doi: 10.5130/pc.v3i1.2442

3. Luo Y. SWOT Analysis of New Trend of Rural Tourism Development in Xinjiang. Asian Agricultural Research. 2022; 14(6): 51–54.

4. Dumitru IM, Cosma SA. A Measurement of Rural Tourism Destinations’ Competitiveness. Studia Universitatis Babeș-Bolyai Negotia. 2023; 68(1): 81–97. doi: 10.24193/subbnegotia.2023.1.05

5. Ma XL, Wang R, Dai M, et al. The Influence of Culture on the Sustainable Livelihoods of Households in Rural Tourism Destinations. Journal of Sustainable Tourism. 2021; 29(8): 1235–1252.

6. Ma XL, Wang R, Dai ML, et al. The action logic and interpretation framework of residents’ resistance in rural tourism development. Journal of Hospitality and Tourism Management. 2022; 51: 79–87.

7. Hamnett C. Improvement grants as an indicator of gentrification in Inner London. Area. 1973; 5(4): 252–261.

8. Zukin S. Gentrification: Culture and capital in the urban core. Annual Review of Sociology. 1987; 13(1): 129–147. doi: 10.1146/annurev.so.13.080187.001021

9. Huang X, Liu YT. A Review of Empirical Research on Gentrification in Contemporary China: Characteristics, Topics and Prospects. Human Geography. 2021; 36(03): 5–14.

10. Li SY, Li YT, Wei X, et al. Research on the Green Gentrification of Urban Parks: A Case Study of Chaoyang District in Beijing. Ecology and Environment. 2023; 3: 125–132.

11. Huang X, Gu H, Shi MS. The influence of commercial gentrification on surrounding old neighborhoods based on field theory: A case study of Daci Temple Community of Chengdu. Geographical Research. 2022; 41(10): 2726–2741.

12. Song WX, Yuan YQ, Gu Y, et al. Socio-spatial Effects of Urban Shantytown Renovation in Nanjing. Geographical Research. 2023; 78(04): 792–810.

13. Gotham KF. Tourism Gentrification: The Case of New Orleans’ Vieux Carre (French Quarter). Urban Studies. 2005; 42(7): 1099–1121. doi: 10.1080/00420980500120881

14. Yang X, Xu H. Producing an Ideal Village: Imagined Rurality, Tourism and Rural Gentrification in China. Journal of Rural Studies. 2022; 96: 1–10.

15. Su WF, Ma XL, Wang H, et al. Scale Development for Measuring Displacement in Rural Tourism Gentrification: A Resident Perception Perspective. Asia Pacific Journal of Tourism Research. 2023; 28(9): 965–983.

16. Zhao YZ, Huang M. Tourism Gentrification: Concept, Type and Mechanism. Tourism Tribune. 2006; 21(11): 70–74.

17. Zhao YZ, Kou M, Lu S, et al. The characteristics and causes of urban tourism gentrification: A case of study in Nanjing. Economic Geography. 2009; 29(08): 1391–1396.

18. Feng SH, Sha R. Study on self-driving tours in China and tourism gentrification. Human Geography. 2009; 24(3): 61–65.

19. Xu XM, Han FG. Formation mechanism and impact analysis of tourism gentrification in cultural heritage destination—A case study of Lijiang ancient city. Tourism Forum. 2013; 6(3): 16–19.

20. Niezgoda A, Żemła M. Deconcentration strategies as tools for preventing gentrification as perceived by residents of tourism destinations. International Journal of Contemporary Management. 2024; 60(1): 201–210. doi: 10.2478/ijcm-2024-0015

21. Kambule N, Hoogendoorn G, Visser G. Bringing Sandton into Soweto”: Perceptions of Tourism-Led Gentrification in a South African Township. Tourism. 2024; 72(2): 131–146. doi: 10.37741/t.72.2.1

22. Liang ZX, Bao JG. Tourism gentrification in Shenzhen, China: Causes and socio-spatial consequences. Tourism Geographies. 2015; 17(3): 461–481. doi: 10.1080/14616688.2014.1000954

23. Mendes L. Tourism gentrification in Lisbon: Neoliberalism, financialization and austerity urbanism in the period of the 2008–2009 capitalist post-crisis (Portuguese). Cadernos Metrópole. 2017; 19(39): 479–512. doi: 10.1590/2236-9996.2017-3906

24. Jackson R. Bruny on the brink: Governance, gentrification and tourism on an Australian island. Island Studies Journal. 2006; 1(2): 201–222. doi: 10.24043/isj.194

25. Herrera LMG, Smith N, Vera MÁM. Gentrification, displacement, and tourism in Santa Cruz De Tenerife. Urban Geography. 2007; 28(3): 276–298. doi: 10.2747/0272-3638.28.3.276

26. Teresa BS. Short rentals in Lisbon. Scripta Nova—Revista Electronica De Geografia Y Ciencias Ciencias Sociales. 2017; 21(578): 1–43.

27. Gladstone D, Préau J. Gentrification in tourist cities: Evidence from New Orleans before and after Hurricane Katrina. Housing Policy Debate. 2008; 19(1): 137–175. doi: 10.1080/10511482.2008.9521629

28. Xu Y, Wang C, Zhang T. Tourism-led rural gentrification: Impacts and residents’ perception. Tourism Review. 2021; 77(1): 256–270. doi: 10.1108/tr-05-2020-0227

29. Wang C, Xu Y, Zhang T. Developing and Validating a Scale of Tourism Gentrification in Rural Areas. Journal of Hospitality & Tourism Research. 2022; 46(6): 1162–1186. doi: 10.1177/10963480211014930

30. Garcia-Ayllon S. Urban transformations as an indicator of unsustainability in the P2P mass tourism phenomenon: The Airbnb case in Spain through three case studies. Sustainability. 2018; 10(8): 2933. doi: 10.3390/su10082933

31. Sigler T, Wachsmuth D. New directions in transnational gentrification: Tourism-led, state-led and lifestyle-led urban transformations. Urban Studies. 2020; 57(15): 3190–3201. doi: 10.1177/0042098020944041

32. Tanaka R, Kato H, Matsushita D. Population Decline and Urban Transformation by Tourism Gentrification in Kyoto City. Sustainability. 2023; 15(3): 2247. doi: 10.3390/su15032247

33. Yoshida M, Kato H. Housing Affordability Risk and Tourism Gentrification in Kyoto City. Sustainability. 2024; 16(1): 309. doi: 10.3390/su16010309

34. Lin J. Los Angeles Chinatown: Tourism, Gentrification, and the Rise of an Ethnic Growth Machine. Amerasia Journal. 2008; 34(3): 110–125. doi: 10.17953/amer.34.3.v545v63lpj1535p7

35. Kesar O, Dezeljin R, Bienenfeld M. Tourism gentrification In the city Of Zagreb: Time for a debate? Interdisciplinary Management Research. 2015; 11: 657–668.

Refbacks

There are currently no refbacks.

This site is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Editor-in-Chief

Prof. Hung-Che Wu

Nanfang College, Guangzhou

China

Indexing & Archiving

News & Announcements

2025-01-09

A Thank You Letter from Smart Tourism！

As we bid farewell to 2024, we take immense pride in reflecting on the 28 distinguished works that have been meticulously published online following a rigorous peer-review process. We extend our heartfelt gratitude for authors' invaluable contributions, reviewers' steadfast support, and EBM's insightful guidance throughout the year. Your dedication and expertise have been instrumental in propelling Smart Tourism towards its current success.

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

2024-01-15

New layout style in 2024

In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.

More Announcements...

Journal Center

Asia Pacific Academy of Science Pte. Ltd. (APACSCI) specializes in international journal publishing. APACSCI adopts the open access publishing model and provides an important communication bridge for academic groups whose interest fields include engineering, technology, medicine, computer, mathematics, agriculture and forestry, and environment.

more

Article Tools

Indexing metadata

How to cite item

Review policy