Farnese palace in Caprarola, Italy: Towards a people-centred brand image in a cultural tourism market
Vol 6, Issue 1, 2025
Download PDF
Abstract
Keywords
References
1. Di Pietro L, Guglielmetti MR, Mattia G, Renzi MF. Cultural heritage for economic growth: a case study on cultural consumer behaviour. In: Proceedings of the 15th QMOD conference on quality and service sciences; January 2012; Poznan, Poland.
2. Kotler P, Keller KL. Marketing management, 12th ed. London: Pearson Prentice Hall; 2006.
3. Adie BA. Franchising our heritage: The UNESCO World Heritage brand. Tourism Management Perspectives. 2017; 24: 48-53. doi: 10.1016/j.tmp.2017.07.002
4. King LM, Halpenny EA. Communicating the World Heritage brand: visitor awareness of UNESCO’s World Heritage symbol and the implications for sites, stakeholders and sustainable management. Journal of Sustainable Tourism. 2014; 22(5): 768-786. doi: 10.1080/09669582.2013.864660
5. Ryan J, Silvanto S. A Study of the Key Strategic Drivers of the Use of the World Heritage Site Designation as a Destination Brand. Journal of Travel & Tourism Marketing. 2014; 31(3): 327-343. doi: 10.1080/10548408.2013.876956
6. Amer M, Ginzarly M, Renzi MF. Civita di Bagnoregio, Italy: towards a people-centred heritage branding approach. Journal of Heritage Tourism. 2023; 18(4): 483-503. doi: 10.1080/1743873x.2023.2188450
7. Parenti B, Capasso S, Ercolano S, et al. Quantitative methods for the economic valuation of a cultural tourism destination: case study of the Pisa Charterhouse. Quality & Quantity. 2019; 54(5-6): 1577-1590. doi: 10.1007/s11135-019-00916-3
8. Xu Z, Zhang H, Zhang C, et al. Exploring the Role of Emotion in the Relationship between Museum Image and Tourists’ Behavioral Intention: The Case of Three Museums in Xi’an. Sustainability. 2019; 11(3): 559. doi: 10.3390/su11030559
9. Hosagrahar J, Soule J, Girard LF, Potts A. Cultural heritage, the UN sustainable development goals, and the new urban agenda. The Inclusive, Resilient, Safe and Sustainable City: Models, Approaches, Tools. 2016; 16(1). doi: 10.6092/2284-4732/4113
10. Larsen PB. Modern conflict, emergencies and cultural heritage: Exploring the relevance of cultural rights. In: Proceedings of the international conference on the 20th anniversary of the 1999 second protocol of the 1954 Hague convention; 25 April 2019 - 26 April 2019; Geneva.
11. Settimini E. Cultural landscapes: exploring local people’s understanding of cultural practices as “heritage.” Journal of Cultural Heritage Management and Sustainable Development. 2020; 11(2): 185-200. doi: 10.1108/jchmsd-03-2020-0042
12. Wang CH. The necessity of taking a community approach in a historical cultural landscape conservation: a case of the Jianan Irrigation System in Taiwan. GeoJournal. 2018; 85(1): 107-126. doi: 10.1007/s10708-018-9950-8
13. Kongprasert N, Virutamasen P. Tourist Perceptions to Cultural Identity: The Case of Thai Experience. Procedia - Social and Behavioral Sciences. 2015; 195: 167-174. doi: 10.1016/j.sbspro.2015.06.428
14. UNESCO. Culture: urban future. global report on culture for sustainable urban development. Paris: UNESCO; 2016.
15. Doğanli B. Ensuring branding in rural tourism via medical aromatic herbs and an empirical study. In: Economic and business issues in retrospect and prospect. London: IJOPEC Publication Limited; 2019.
16. Schroeder J, Borgerson J, Wu Z. A brand culture approach to Chinese cultural heritage brands. Journal of Brand Management. 2015; 22(3): 261-279. doi: 10.1057/bm.2015.12
17. Jian Y, Zhou Z, Zhou N. Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement. Journal of Product & Brand Management. 2019; 28(4): 529-539. doi: 10.1108/jpbm-08-2018-1981
18. Dastgerdi AS, Luca GD. Boosting city image for creation of a certain city brand. Geographica Pannonica; 2019.
19. Matečić I, Perinić Lewis A. Island branding as a tool for reinforcing local island identities: the case of hvar. Acta turistica. 2018; 30(2): 155-184. doi: 10.22598/at/2018.30.2.155
20. Montera R. Unforgettable brands: image heritage and consumer engagement in online communities. Sinergie Italian Journal of Management. 2018; (106): 63-79. doi: 10.7433/s106.2018.04
21. Rindell A, Santos FP, de Lima AP. Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage. Journal of Brand Management. 2015; 22(5): 467-484. doi: 10.1057/bm.2015.20
22. Kotler NG, Kotler P, Kotler WI. Museum marketing and strategy: designing missions, building audiences, generating revenue and resources, 2nd ed. San Francisco: Jossey-Bass; 2008.
23. Herget J, Petrů Z, Abrhám J. City branding and its economic impacts on tourism. Economics & Sociology. 2015; 8(1): 119-126. doi: 10.14254/2071-789x.2015/8-1/9
24. Belbağ AG. A qualitative study on the branding potential of the Turkish city 'Bartın'. In: Proceedings of the 11th tourism outlook conference; 2-5 October 2018; Eskisehir, Turkey.
25. Cheregi BF. Nation Branding in Transition Countries: A Multimodal Analysis of Romania and Moldova Tourism Campaigns. Journal of Entrepreneurship, Management and Innovation. 2018; 14(4): 81-106. doi: 10.7341/20181444
26. Chaney D, Pulh M, Mencarelli R. When the arts inspire businesses: Museums as a heritage redefinition tool of brands. Journal of Business Research. 2018; 85: 452-458. doi: 10.1016/j.jbusres.2017.10.023
27. Mérai D, Kulikov V. Alba Iulia citadel, Romania. EU-funded project OpenHeritage: organizing, promoting and enabling heritage reuse through inclusion, technology, access, governance and empowerment. Available online: https://openheritage.eu/wp-content/uploads/2018/11/16_OpenHeritage_Alba-Iulia_observatory-case.pdf (accessed on 28 September 2024).
28. Rawls J. A Theory of Justice. Harvard University Press, Belknap Press; 1999.
29. Felsing U. Dynamic identities in cultural and public contexts. Baden: Lars Müller Publishers; 2010.
30. Guida FE. Dynamic identities for the cultural heritage. In: Proceedings of the 12th international conference "best practices in heritage conservation and management—from the world to Pompeii"; 2014.
31. Chong KL. The side effects of mass tourism: the voices of Bali islanders. Asia Pacific Journal of Tourism Research. 2019; 25(2): 157-169. doi: 10.1080/10941665.2019.1683591
32. Saufi A, O’Brien D, Wilkins H. Inhibitors to host community participation in sustainable tourism development in developing countries. Journal of Sustainable Tourism. 2013; 22(5): 801-820. doi: 10.1080/09669582.2013.861468
33. Taylor C. Irreducibly social goods: philosophical arguments. Cambridge: Harvard University Press; 1995.
34. Latour B. On Recalling Ant. The Sociological Review. 1999; 47(1_suppl): 15-25. doi: 10.1111/j.1467-954x.1999.tb03480.x
35. Basile M. Local food, wine heritage and destination marketing: relaunching Valtellina Alpine destination. In: Economia della cultura. Società editrice il Mulino; 2018.
36. Gravagnuolo A, Saleh R, Ost C, Girard LF. Towards an evaluation framework to assess cultural heritage adaptive reuse impacts in the perspective of the circular economy. Roma: INU Edizioni; 2018.
37. Agrimi M, Borgna A, Cantone R, et al. The management of woodlands within the historic parks: the case study of forest stands in Villa Farnese at Caprarola (Viterbo, Italy). In: Proceedings of the 4th international congress on science and technology for the safeguard of cultural heritage in the mediterranean basin; 2010.
38. Lippincott K. Two Astrological Ceilings Reconsidered: The Sala di Galatea in the Villa Farnesina and the Sala del Mappamondo at Caprarola. Journal of the Warburg and Courtauld Institutes. 1990; 53(1): 185-207. doi: 10.2307/751346
39. Partridge L. The Room of Maps at Caprarola, 1573-75. The Art Bulletin. 1995; 77(3): 413. doi: 10.2307/3046119
40. Partridge L. The Farnese Circular Courtyard at Caprarola: God, Geopolitics, Genealogy, and Gender. The Art Bulletin. 2001; 83(2): 259. doi: 10.2307/3177209
41. Partridge LW. Vignola and the Villa Farnese at Caprarola—Part I. The Art Bulletin. 1970; 52(1): 81-87. doi: 10.1080/00043079.1970.10789976
42. Partridge LW. The Sala d’Ercole in the Villa Farnese at Caprarola, Part I. The Art Bulletin. 1971; 53(4): 467-486. doi: 10.1080/00043079.1971.10790544
43. Partridge LW. Divinity and Dynasty at Caprarola: Perfect History in the Room of Farnese Deeds. The Art Bulletin. 1978; 60(3): 494-530. doi: 10.1080/00043079.1978.10787591
44. Recupero J. The Farnese palace at Caprarola. Rome: Arti Grafiche Parigi & Maggiorelli; 1990.
45. Fitzgerald J, Bhiro R, Carbaugh N. CPR for the 4ps: Breathing new life into the marketing mix. European Journal of Business Research. 2014; 14(1): 69-86. doi: 10.18374/ejbr-14-1.6
46. Keller KL. Building strong brands in a modern marketing communications environment. Journal of Marketing Communications. 2009; 15(2-3): 139-155. doi: 10.1080/13527260902757530
47. Botschen G, Promberger K, Bernhart J. Brand-driven identity development of places. Journal of Place Management and Development. 2017; 10(2): 152-172. doi: 10.1108/jpmd-07-2016-0051
48. Heding T, Knudtzen CF, Bjerre M. Brand Management. Routledge; 2020.
49. Keller KL, Swaminathan V. Strategic brand management: building, measuring, and managing brand equity. London: Pearson; 2019.
50. Kovaleva A, Epstein M, Parik I. National heritage branding: a case study of the Russian Museum of Ethnography. Journal of Heritage Tourism. 2017; 13(2): 128-142. doi: 10.1080/1743873x.2017.1343337
51. Soboleva ES, Epstein MS. Museum branding: process and tools. In: Proceedings of museum in the world of culture: world of culture in the museum; 2015.
52. Gustafsson C, Amer M. Forsvik, Sweden: Towards a People–Public–Private Partnership as a Circular Governance and Sustainable Culture Tourism Strategy. Sustainability. 2023; 15(5): 4687. doi: 10.3390/su15054687
53. Doyle P. Value-based marketing: marketing strategies for corporate growth and shareholder value. John Wiley & Sons; 2008.
54. Vollero A, Dalli D, Siano A. Brand negotiation and brand management. An actor-network theory perspective. Mercati & Competitività. 2016; (4): 23-41. doi: 10.3280/mc2016-004003
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Mohamed Amer, Anna Kovaleva
License URL: https://creativecommons.org/licenses/by/4.0/
This site is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Prof. Hung-Che Wu
Nanfang College, Guangzhou
China
Indexing & Archiving
Asia Pacific Academy of Science Pte. Ltd. (APACSCI) specializes in international journal publishing. APACSCI adopts the open access publishing model and provides an important communication bridge for academic groups whose interest fields include engineering, technology, medicine, computer, mathematics, agriculture and forestry, and environment.