A survey of heritage resources for tourism development in Ikem, Isi-Uzo local government area of Enugu State, Nigeria

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

A survey of heritage resources for tourism development in Ikem, Isi-Uzo local government area of Enugu State, Nigeria

Elochukwu A. Nwankwo, Cynthia E. Ede

Article ID: 2980
Vol 5, Issue 2, 2024

DOI: https://doi.org/10.54517/st2980

Received: 9 October 2024; Accepted: 13 December 2024; Available online: 21 December 2024; Issue release: 31 December 2024

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Abstract

Heritage resources have been identified as among self-development options for rural communities through tourism investments. This study was aimed at surveying the heritage resources in Ikem community with a view to harnessing their socio-cultural and economic opportunities for tourism development in the community. The study adopted qualitative research design where in-depth interviews and field observations were used in investigating a wide range of heritage resources in the community. The findings show a significant amount of heritage assets with potential tourism appeal as well as great cultural and historical significance. However, inadequatee infrastructure, cultural sensitivity, and gender-based limitations have surfaced as impediments to the efficient use of these resources for tourism development in the area. The study concluded by recommending the need to critically address socio-economic inequality, sustainable practices, promotion and preservation of the rich heritage assets of the people. Future study is recommended to investigate community viewpoints, stakeholder engagements, and devise plans of improving tourism infrastructure and capacity-building programs. Finally, the study provided insightful information on the relationship between Ikem’s tourism opportunities and conservation of community heritage resources.

Keywords

heritage resources; tourism development; cultural preservation; community engagement

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