Bibliometrics approach to portray the research agenda of film and television tourism

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Bibliometrics approach to portray the research agenda of film and television tourism

Songyu Jiang, Jiangyun Chen, Han Wang, Nutteera Phakdeephirot

Article ID: 2776
Vol 5, Issue 2, 2024

DOI: https://doi.org/10.54517/st2776

Received: 21 June 2024; Accepted: 24 October 2024; Available online: 12 November 2024; Issue release: 30 December 2024

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Abstract

With the rapid development of digital media, film and television tourism has attracted extensive academic attention as a high-profile research field. This study aims to construct knowledge maps of the academic achievements of film and television tourism. Based on the SCI-E and SSCI databases of Web of Science (WoS), this study analyzed 492 publications between 2013 and 2023 using CiteSpace. Kim and Sangkyun are the authors who have the most posts. Beeton ranks second in the number of published papers, followed by Reijnders and Sue in third place. The primary academic contributions came from China, the United Kingdom, the United States, and Spain, with China contributing the most. Hong Kong Polytechnic University published the highest number of papers (21), followed by Edith Cowan University (16) and Erasmus University Rotterdam, along with Excl Erasmus MC (15 each). China excels in this field, with institutions such as Hong Kong Polytechnic University becoming vital in leading research. Keyword analysis reveals the academic focus on the destination image, structural equation modelling, destination loyalty, and heritage conservation. At the same time, social media, tourism motivation, and culture have become the research trends.

Keywords

film and television tourism; academic collaboration; knowledge map; creative industry; sustainable development

References

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Nanfang College, Guangzhou

China

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