Exploring Australian travellers’ satisfaction with traditional accommodations in Invercargill, New Zealand
Vol 5, Issue 1, 2024
VIEWS - 797 (Abstract)
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Abstract
This research studies Australian travellers’ satisfaction with traditional accommodations in Invercargill, New Zealand and the aim is to explore Australian travellers’ satisfaction with traditional accommodations in this city. This descriptive research uses content analysis based on 256 online reviews gathered from online travel platforms and analysed using quantitative and qualitative methods. The research results distinguish that Australian travellers in Invercargill were mostly couples who stayed two days or less in motels and hotels. The quantitative results indicate that most Australian travellers gave moderate satisfaction ratings, with no significant differences across different accommodation types and traveller categories. The qualitative analysis revealed that Australian travellers generally expressed satisfaction with room, service, and accommodation characteristics but identified areas for improvement, including indoor environment, bathroom, soundproofing, service quality, and certain aspects of accommodation characteristics. The study recommends that managers of traditional accommodations should make improvements based on negative feedback from Australian travellers.
Keywords
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