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Featured Articles

From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Google Trends platform: An analysis of the search for accommodation in Meruoca/Ceará-Brazil and its importance for digital marketing

Joelina Amélia de Sousa Silva Barros, Suzana Davi Sampaio de Oliveira, André Riani Costa Perinotto, Priscila Cembranel

Article ID: 2188
Vol 4, Issue 1, 2023

DOI: https://doi.org/10.54517/st.v4i1.2188

Received: 21 April 2023; Accepted: 27 May 2023; Available online: 24 June 2023;
Issue release: 30 June 2023

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Abstract

Digital marketing has proven to be an essential tool for several business sectors, and tourism is one of the beneficiaries of this strategy. This article aims to analyze data from searches for words or terms related to accommodation in Meruoca. The research has a descriptive and quantitative character, seeking data, analysis and discussion about the searches for terms related to the main means of accommodation in the city of Meruoca, carried out by users in Brazil during the months of January to December 2019. The results indicate the variations in the interest of users for both means of accommodation throughout the year, providing a more comprehensive view of periods of greater demand and preference. Thus, it is concluded that the use of Google Trends provides important insights for managers in the tourism sector, helping them to develop more efficient and targeted marketing strategies.

Keywords

digital marketing; Google Trends; tourism; hosting facilities; Brazil

References

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Nanfang College Guangzhou, China

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2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

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Smart Tourism is recruiting new Editorial Board Members.

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2024-01-05

Brand new year for Smart Tourism

At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.

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