Research on the application behavior of smart tourism of tourists in the context of pandemic prevention and control

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Research on the application behavior of smart tourism of tourists in the context of pandemic prevention and control

Wenlong Bian, Lijun Zhou

Article ID: 2149
Vol 3, Issue 2, 2022

DOI: https://doi.org/10.54517/st.v3i2.2149

Received: 8 September 2022; Accepted: 15 October 2022; Available online: 28 October 2022; Issue release: 30 October 2022

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Abstract

The outbreak of the COVID-19 has severely damaged the tourism industry. However, smart tourism has become a new support for the development of the current tourism industry by virtue of its advantages in epidemic prevention and control and tourism format innovation. Tourists are the core of smart tourism services. Therefore, based on UTAUT theory, this paper discusses the application behavior of tourists’ smart tourism during the epidemic. The factors that affect the application willingness of tourists’ smart tourism are perceived security, effort expectation, performance expectation and social impact. The impact of the epidemic has a positive effect on the social impact and performance expectation, which makes more people familiar with, affirm and promote smart tourism, thus enabling the transformation, upgrading and development of the tourism industry, making rational tourism planning.

Keywords

smart tourism; use behavior; COVID-19 UTAUT model; PLS structural equation

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