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Digital transformation and the influence of business intelligence on companies in the meetings tourism sector in Mexico

Rosa Isabel Morales-Martínez

Article ID: 2146
Vol 3, Issue 2, 2022

VIEWS - 84 (Abstract)

Abstract

Digital transformation is a mechanism that is being increasingly used for business growth in many sectors, especially in the wake of the 2020 pandemic in meeting tourism sectors, such as business tourism, conventions, conferences. Business tourism is a highly profitable tourism segment and of great importance for the socioeconomic development of the localities. In this context, this paper seeks to explain the influence between digital transformation and business intelligence within meeting tourism in Mexico, to subsequently determine, in a qualitative way, topics of interest. As a result, the theoretical framework of the research and conclusions of the study are evidenced.

Keywords

digitalization; business tourism; entertainment companies; business strategies; business innovation

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References

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DOI: https://doi.org/10.54517/st.v3i2.2146
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