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From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Marketing management and sustainable tourism in the Imbabura geopark, Ecuador

Álvaro René Pérez González, Julio César Andrade Palacios, Lenin Roberto Castro Quelal

Article ID: 2141
Vol 3, Issue 2, 2022

DOI: https://doi.org/10.54517/st.v3i2.2141

Received: 6 July 2022; Accepted: 21 August 2022; Available online: 6 September 2022; Issue release: 30 October 2022

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Abstract

Geoparks are resources designed to develop conservation, education, tourism, and sustainable development. This study explores the operations, marketing strategies, trends, and possible solutions to the impacts of COVID-19 in other geoparks and destinations. To obtain this information, interviews were conducted and a secondary exploratory study of scientific databases was undertaken. Actions to revitalize tourism include improving relationships between stakeholders, increasing the involvement of local communities, changing models, creating attractive tourism products, and innovating marketing strategies through technology.

Keywords

biodiversity; geopark; destination marketing; sustainable tourism

References

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