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Marketing management and sustainable tourism in the Imbabura geopark, Ecuador

Álvaro René Pérez González, Julio César Andrade Palacios, Lenin Roberto Castro Quelal

Article ID: 2141
Vol 3, Issue 2, 2022

VIEWS - 69 (Abstract)

Abstract

Geoparks are resources designed to develop conservation, education, tourism, and sustainable development. This study explores the operations, marketing strategies, trends, and possible solutions to the impacts of COVID-19 in other geoparks and destinations. To obtain this information, interviews were conducted and a secondary exploratory study of scientific databases was undertaken. Actions to revitalize tourism include improving relationships between stakeholders, increasing the involvement of local communities, changing models, creating attractive tourism products, and innovating marketing strategies through technology.

Keywords

biodiversity; geopark; destination marketing; sustainable tourism

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DOI: https://doi.org/10.54517/st.v3i2.2141
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