Study on the construction of smart tourism ecosystem and polycentric governance mechanism

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Study on the construction of smart tourism ecosystem and polycentric governance mechanism

Yong Yu, Hui Wang

Article ID: 1738
Vol 3, Issue 1, 2022

DOI: https://doi.org/10.54517/st.v3i1.1738

Received: 22 December 2021; Accepted: 25 January 2022; Available online: 10 February 2022; Issue release: 30 April 2022

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Abstract

Building a smart tourism ecosystem is an important means for the tourism industry to strengthen resource sharing, realize value co-creation and promote healthy development of the industry. Based on the ecological governance perspective and the theory of smart tourism, the connotation of smart tourism ecosystem is proposed and the structural framework of smart tourism ecosystem is constructed by using semi-structured interview method. The framework of smart tourism ecosystem consists of smart tourism platform, smart government, smart tourism suppliers, smart tourism destination marketing organization, smart tourism consumers and external environment, defines the role of each element in the structural framework, and analyzes the characteristics of data flow between each element. The polycentric governance mechanism of the smart tourism ecosystem, including the ecological governance mechanism of smart government, smart tourism suppliers, smart tourism destination marketing organizations and smart tourism consumers, is proposed to provide a reference for the construction and development of regional smart tourism ecosystem.

Keywords

smart tourism; ecosystem construction; multi-center governance mechanism

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Nanfang College, Guangzhou

China

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