Smart tourism destinations: The backbone of tourism recovery

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Smart tourism destinations: The backbone of tourism recovery

Andrés Fernández Alcantud, Beatriz García Moreno

Article ID: 1729
Vol 3, Issue 2, 2022

DOI: https://doi.org/10.54517/st.v3i2.1729

Received: 16 April 2022; Accepted: 26 May 2022; Available online: 7 June 2022; Issue release: 30 October 2022

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Abstract

The world tourism industry is experiencing the worst situation in its history due to the health crisis caused by COVID-19. The problem is particularly acute in countries such as Spain, which had an important tourism sector that directly employed about 3 million people, 13% of total employment, and accounted for about 12% of its GDP. In order to recover, Spain is betting on the model of Intelligent Tourism Destinations (ITD) and the ITD Network that encompasses these destinations. The ITD methodology is based on five main lines of action: Governance, Innovation, Technology, Sustainability and Accessibility. It also highlights the importance of knowledge and the use of Tourism Intelligence Systems that allow a correct decision making.

Keywords

COVID-19; smart tourism destinations; recovery

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Copyright (c) 2022 Andrés Fernández Alcantud, Beatriz García Moreno

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Prof. Hung-Che Wu

Nanfang College, Guangzhou

China

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