Destinations are considered brands that must be properly managed to increase not only tourist arrivals but also the quality of life of residents. Brand equity plays an important role in achieving such objectives. Simultaneously, the integration of ICT in the territory has led to the concept of “smart destinations”. In this context, the aim of the paper is to develop a value model of smart destinations from the perspective of residents (key actor of destinations as they project their image and influence the tourist experience). Our model includes smart services related to safety, health, heritage, mobility and environment. Our results confirm that smart destination value is formed by recognition, image, perceived quality and loyalty. In addition, safety, environment and mobility services are the main antecedents of smart destination value.

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