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Smart beach management from the visitor’s perception: Case of Rosarito, Baja California, Mexico

Isaac Cruz-Estrada, Ana M Miranda-Zavala, Margarita Ramírez-Torres

Article ID: 1722
Vol 3, Issue 1, 2022

VIEWS - 130 (Abstract)

Abstract

Beach management presents options for applying technological systems to facilitate decision making as tourist destinations. Therefore, the objective of this article is to analyze the opportunities for intelligent beach management in Rosarito, Baja California, Mexico, from the visitor’s perception, considering the use of technologies to support social distancing measures, capacity control and ICT to interact with people. The methodology is quantitative, based on a non-experimental, transactional field design. A probabilistic sample was calculated with 95% confidence and 4% error, obtaining the number of 595 visitors, to whom a questionnaire was applied, through the Internet, between July and October 2020. The results of the multiple regression analysis indicate that the variables technologies to comply with the recommendations of social distancing from the COVID-19 pandemic, technologies to control access to the beach and ICT to know the conditions of the tourist area, are related to the dependent variable perception of confidence to visit the beaches of the municipality. The adoption of these technological elements will allow the tourist activity to remain, complying with the necessary health safety protocols in the current tourism environment.

Keywords

smart management; beach access; POSCOVID-19; beach management; tourism activity

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DOI: https://doi.org/10.54517/st.v3i1.1722
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