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Featured Articles

From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Diagnosis of the tourism potential of the municipality of Báguanos

Frank Luis Varona-Leyva, Leudis Orlando Vega-de la Cruz

Article ID: 1719
Vol 3, Issue 1, 2022

DOI: https://doi.org/10.54517/st.v3i1.1719

Received: 28 December 2021; Accepted: 20 January 2022; Available online: 14 February 2022;
Issue release: 30 April 2022

VIEWS - 17652 (Abstract)

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Abstract

Tourism can become a strategy for local and regional development considering that tourism modes are increasingly expanding and adjusting to the needs of tourism consumers. The purpose of the research was oriented to diagnose the tourist potentialities of Báguanos municipality in Holguín province of Cuba, for the future implementation of a tourist development plan. The municipality and its potentialities for tourism development were characterized, the first two stages of the methodology used (Preparation and Diagnosis) were developed, it is concluded that Báguanos has a great amount of resources that are not being exploited and presents deficiencies in the management of the tourist infrastructure.

Keywords

diagnosis; tourism potentials; local development

References

1. Ramírez Hernández OI. Propuesta metodológica para la generación de productos turísticos a partir de la comunidad local (Spanish) [Methodological proposal for the generation of tourism products from the local community]. Revista de Ciencias de la Administracióny Economia 2019; 9(17): 128. doi: 10.17163Zr et.n17.2019.08

2. Gambarota DM, Lorda MA. El turismo como estrategia de desarrollo local (Spanish) [Tourism as a local development strategy]. Revista Geográfica Venezolana 2017; 58(2): 346–359.

3. Kotler P. Marketing social: Estrategiaspara cambiar la conducta pública (Spanish) [Social marketing: Strategies for changing public behavior] [Internet]. 1992. Available from: https://www.researchgate.net/publication/44413469.

4. Barquero AV. Desarrollo local. Una estrategia para tiempos de crisis (Spanish) [Local development. A strategy for times of crisis]. Universitas Forum 2009; 1(2): 1–11. Available from: http://biblioteca.municipios.unq.edu.ar/modules/mislibros/archivos/barquero_UF2.pdf.

5. Torres AGM, Rojas SF. Sistema productivo turístico y desarrollo local (Spanish) [Tourism production system and local development]. Turismoy desarrollo Local 2012; 5(12). Available from: https://www.eumed.net/rev/turydes/12/mtfr.html.

6. Díaz G. Turismo y desarrollo local (Spanish) [Tourism and local development]. PASOS 2017; 15(2): 333–340. Available from: https://www.redalyc.org/pdf/881/88150355004.pdf

7. Vera Rebollo JF, López Palomeque F, Marchena Gómez MJ, et al. Análisis territoriales del turismo. Una nueva Geografia del Turismo (Spanish) [Territorial Analysis of Tourism. A new Geography of Tourism]. 1997.

8. Ramírez Pérez JF, Pérez Hernández I, Rodríguez Martinez M, et al. Turismo local sostenible: Contribución al desarrollo territorial en Cuba (Spanish) [Sustainable local tourism: Contribution to territorial development in Cuba]. DOODES 2020; 8(3): 425–427. Available from: http://coodes.upr.edu.cu/index.php/coodes/article/view/397.

9. Betancourt R, Rugh E. Turismo de pequena escala. Una mirada desde Cuba y Costa Rica (Spanish) [Small-scale tourism. A view from Cuba and Costa Rica]. Center for Responsible Travel, CREST. 2020. Available from: https://30ghywahyur3pzyoi3qg4r9c-wpengine.netdna-ssl.com/wp-content/uploads/sites/213/2021/03/turismo-de-pequena-escala-2020.pdf.

10. ONEI. Anuario estadístico Holguín (Spanish) [Holguín statistical yearbook]. 2019. Available from: http://www.onei.gob.cu/sites/default/files/anuario_est_municipal/06_holguin_0.pdf.

11. ONEI. Anuario estadístico Báguanos (Spanish) [Báguanos statistical yearbook]. 2019. Available from: http://www.onei.gob.cu/sites/default/files/anuario_est_municipal/06_baguanos_0.pdf.

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Nanfang College Guangzhou, China

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News & Announcements

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

2024-02-19

We are recruiting Editorial Board Members

Smart Tourism is recruiting new Editorial Board Members.

2024-01-15

New layout style in 2024

In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.

2024-01-05

Brand new year for Smart Tourism

At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.

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