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Featured Articles

From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Intelligent management system design for tourism, cultural and creative industrial park—Take the traditional district of Wudian City in Jinjiang as an example

Jinjin Sun, Yongquan Li

Article ID: 1716
Vol 3, Issue 1, 2022

DOI: https://doi.org/10.54517/st.v3i1.1716

Received: 13 November 2021; Accepted: 5 January 2022; Available online: 20 January 2022;
Issue release: 30 April 2022

VIEWS - 6336 (Abstract)

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Abstract

Taking Jinjiang Wudian City Tourism Cultural and Creative Industrial Park as the research object, we use the case study method to explore the intelligent management system design scheme of the tourism cultural and creative industrial park, and through field interviews, data collection, data coding and result analysis, we deeply analyze the tourism cultural and creative industrial park in Jinjiang Wudian City. Through the methods of field interviews, data collection, coding and result analysis, we analyze the management subjects and components of the management mode of Wudian City Tourism and Creative Industry Park in Jinjiang and identify its existing management mode. On this basis, it embeds technical elements of wisdom tourism, subdivides wisdom management composition modules of tourism cultural and creative industrial park, and finally forms a complete wisdom tourism management system of tourism cultural and creative industrial park.

Keywords

cultural and creative industrial park of tourism; smart tourism; management system; Wudian City

References

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Nanfang College Guangzhou, China

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News & Announcements

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

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2024-01-05

Brand new year for Smart Tourism

At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.

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