The notion and connotation of smart tourism through the lens of rational choice

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

The notion and connotation of smart tourism through the lens of rational choice

Jingyi Li, Yunpeng Li, Zequn Ning, Wenli Chen

Article ID: 1714
Vol 3, Issue 1, 2022

DOI: https://doi.org/10.54517/st.v3i1.1714

Received: 15 October 2021; Accepted: 2 December 2021; Available online: 20 December 2021; Issue release: 30 April 2022

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Abstract

Despite coming from Western nations, the term “smart tourism” has “taken root and flourished” in China. In addition to reflecting the reality of how smart tourism is developing in China, current knowledge in the country's academic and industrial sectors also stimulates more study into the concept and tactics of smart tourism. This study offers fresh perspectives on the meaning and notion of smart tourism from the standpoint of rational choice theory, based on an understanding and analysis of the original mainstream technology application theory. It comes to the conclusion that encouraging travelers to make the best logical decision is the fundamental feature of smart tourism.

Keywords

smart tourism; technology application theory; rational choice theory

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Copyright (c) 2022 Jingyi Li, Yunpeng Li, Zequn Ning, Wenli Chen

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Prof. Hung-Che Wu

Nanfang College, Guangzhou

China

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