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From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Understanding the governance of smart destinations: The case of Florianopolis in Brazil

Adalberto Santos-Júnior, Alexandre Augusto-Biz, Fernando Almeida-García, Luiz Mendes-Filho

Article ID: 1713
Vol 2, Issue 1, 2021

DOI: https://doi.org/10.54517/st.v2i1.1713

Received: 5 February 2021; Accepted: 8 March 2021; Available online: 24 March 2021; Issue release: 30 April 2021

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Abstract

This paper aims to analyze the process of tourism governance based on innovation in the use of ICT as a factor in the development of a smart tourism destination, and its relationship with public-private networks. The empirical analysis refers to the case study of the city of Florianopolis, Santa Catarina, Brazil. Therefore, the following methods were used: literature review, documentary analysis, in-depth and semi-structured interviews with tourism agents of the destination, and content analysis. The Atlas TI 8 software was used for data processing, which enabled a more detailed analysis in the understanding of the object of study of the research, through networks and conceptual maps in the cross-referencing of information. The results show that public-private relationships based on trust, joint decision-making, informal structures, strategic consensus, and the use of ICTs, seem to have a positive impact on the level of development and innovation in the smart tourism destination.

Keywords

governance; public-private networks; smart tourism destinations; innovation; ICT

References

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