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Research on the improvement of Qianjiangyue leisure farm service quality based on tourist satisfaction

Danxia Luo, Guisong Chen, Qifu Lai, Bixia Lin

Article ID: 1712
Vol 3, Issue 1, 2022

VIEWS - 122 (Abstract)

Abstract

IPA analysis and descriptive statistical analysis are used to study the service quality of Yongtai qianjiangyue leisure farm. At present, the overall service quality of qianjiangyue belongs to the level of “general satisfaction”. To improve the service quality of qianjiangyue leisure farm, we should strengthen the infrastructure construction, strengthen the training of tourism practitioners, tap characteristic resources, increase cultural creativity and promote the construction of tourism intelligence.


Keywords

leisure farm; tourist satisfaction; service quality; promotion countermeasures

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DOI: https://doi.org/10.54517/st.v3i1.1712
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