Open Journal Systems

Publication Frequency

Semi-annual

Journal Articles

Search scope

Volume Arrangement

2024

2023

2022

Featured Articles

From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Research on the improvement of Qianjiangyue leisure farm service quality based on tourist satisfaction

Danxia Luo, Guisong Chen, Qifu Lai, Bixia Lin

Article ID: 1712
Vol 3, Issue 1, 2022

DOI: https://doi.org/10.54517/st.v3i1.1712

Received: 19 September 2021; Accepted: 9 November 2021; Available online: 25 November 2021;
Issue release: 30 April 2022

VIEWS - 15222 (Abstract)

Download PDF

Abstract

IPA analysis and descriptive statistical analysis are used to study the service quality of Yongtai qianjiangyue leisure farm. At present, the overall service quality of qianjiangyue belongs to the level of “general satisfaction”. To improve the service quality of qianjiangyue leisure farm, we should strengthen the infrastructure construction, strengthen the training of tourism practitioners, tap characteristic resources, increase cultural creativity and promote the construction of tourism intelligence.

Keywords

leisure farm; tourist satisfaction; service quality; promotion countermeasures

References

1. Wang Y, Yin M. Study on the countermeasures to improve the service quality of rural tourism in Beijing. Journal of Green Science and Technology 2010; (12): 128–130.

2. Wu J, Ma Y, Zheng P, et al. Research on the relationship between tourists’ perception and tourism destination image, satisfaction and loyalty––A case study of Xi’an. Tourism Forum 2011; (4): 43–47.

3. Wang B, Luo Z, Hao S. Investigation and Research on the development status of rural tourism in the suburbs of Beijing. Journal of tourism 2006; (10): 42–43.

4. Gao W. On the strategy of improving tourism service quality based on gap control. Enterprise Economy 2010; (10): 145–147.

5. Lewisrc B. The marketing aspects of service quality. International Journal of Hospitality Management 1983; (4): 99–107.

6. Qi H. Service quality evaluation of rural tourism enterprises based on BCM model––An empirical survey of Guzhu village in Huzhou. Geographical Research 2011; (7): 1331–1340.

7. Liu T. Research on rural tourism service quality improvement based on SERVQUAL model. Resource Development and Market 2011; (6): 569–571.

8. Xie Q. Research on the evaluation of rural tourism service quality––An empirical survey of Guzhu village in Huzhou. Hangzhou: Zhejiang University of Finance and economics; 2011. p. 13–23.

9. Geng Y, Wu S. Evaluation and research on satisfaction and importance of ethnic tourism service quality. Guizhou Ethnic Studies 2016; (3): 171–175.

10. Huang Y, Ma Y, Xue H. Temporal and spatial trend evolution and regional influencing factors of China’s inbound tourism service quality. Journal of Geography 2013; (12): 1689–1701.

11. He Q, Li Z. Evolution characteristics and influence mechanism of China’s tourism service quality based on the perception of inbound tourists. Human Geography 2014; (1): 154–160.

12. Jiang B, Zheng H. Research on the construction of service quality evaluation model based on eight elements of tourism destination. Business Research 2007; (8): 148–153.

13. Peng J. Research on the promotion strategy of rural tourism service quality based on tourist satisfaction [Master’s thesis]. Changsha: Xiangtan University; 2013. p. 42–43.

14. Wu Y. Empirical Study on tourist satisfaction of Nanjing earth building based on IPA analysis. Science and Technology Plaza 2013; (7).

15. Xu S. Research on the current situation and Countermeasures of tourism infrastructure construction in Tongren City. Enterprise Technology Development 2015; (25): 51–53.

16. Zhang Yujia Research on leisure agriculture based on tourist satisfaction [Master’s thesis]. Fuzhou: Fujian Normal University; 2011. p. 49–51.

Refbacks

There are currently no refbacks.

Copyright (c) 2022 Danxia Luo, Guisong Chen, Qifu Lai, Bixia Lin

License URL: http://creativecommons.org/licenses/by/4.0/

This site is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Editor-in-Chief

Prof. Hung-Che Wu

Nanfang College Guangzhou, China

Processing Speed

- - - ＜7 days: submission to initial review decision;
- 57 days: received to online

News & Announcements

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

2024-02-19

We are recruiting Editorial Board Members

Smart Tourism is recruiting new Editorial Board Members.

2024-01-15

New layout style in 2024

In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.

2024-01-05

Brand new year for Smart Tourism

At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.

More Announcements...

Journal Center

Asia Pacific Academy of Science Pte. Ltd. (APACSCI) specializes in international journal publishing. APACSCI adopts the open access publishing model and provides an important communication bridge for academic groups whose interest fields include engineering, technology, medicine, computer, mathematics, agriculture and forestry, and environment.

more

Article Tools

Indexing metadata

How to cite item

Review policy