Research on the improvement of Qianjiangyue leisure farm service quality based on tourist satisfaction
Vol 3, Issue 1, 2022
VIEWS - 1264 (Abstract)
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Abstract
IPA analysis and descriptive statistical analysis are used to study the service quality of Yongtai qianjiangyue leisure farm. At present, the overall service quality of qianjiangyue belongs to the level of “general satisfaction”. To improve the service quality of qianjiangyue leisure farm, we should strengthen the infrastructure construction, strengthen the training of tourism practitioners, tap characteristic resources, increase cultural creativity and promote the construction of tourism intelligence.
Keywords
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Prof. Hung-Che Wu
Nanfang College Guangzhou, China
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