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From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Empirical analysis on construction level of intelligent tourism industry in Jiangsu Province

Wei Zhang, Huixiang Liu, Shichao Yang, Yang Han

Article ID: 1710
Vol 2, Issue 1, 2021

DOI: https://doi.org/10.54517/st.v2i1.1710

Received: 17 November 2020; Accepted: 25 December 2020; Available online: 11 January 2021; Issue release: 30 April 2021

VIEWS - 1827 (Abstract)

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Abstract

In 2010, Zhenjiang city of Jiangsu Province took the lead in creatively proposing the concept of “smart tourism”, which is a new proposition. The economic and resource situation of tourism industry in Jiangsu Province was analyzed, and then a SWOT analysis of the current situation of tourism industry in Jiangsu Province was also analyzed. Then, based on the perspective of tourists, six main influencing factors were selected, and SPSS software was used to analyze the data. From the results of factor analysis, tourism auxiliary services explain the 82.579% influencing factors. Finally, according to the factor score data, K-means clustering was conducted on 13 cities in Jiangsu Province, and it can give some suggestions for the development of intelligent tourism industry in various cities.

Keywords

smart tourism; SWOT analysis; factor analysis; K-means clustering

References

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2024-07-05

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