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Empirical analysis on construction level of intelligent tourism industry in Jiangsu Province
Vol 2, Issue 1, 2021
VIEWS - 74 (Abstract)
Abstract
In 2010, Zhenjiang city of Jiangsu Province took the lead in creatively proposing the concept of “smart tourism”, which is a new proposition. The economic and resource situation of tourism industry in Jiangsu Province was analyzed, and then a SWOT analysis of the current situation of tourism industry in Jiangsu Province was also analyzed. Then, based on the perspective of tourists, six main influencing factors were selected, and SPSS software was used to analyze the data. From the results of factor analysis, tourism auxiliary services explain the 82.579% influencing factors. Finally, according to the factor score data, K-means clustering was conducted on 13 cities in Jiangsu Province, and it can give some suggestions for the development of intelligent tourism industry in various cities.
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