Digitization trends in hospitality and tourism

Montaudon-Tomas Cynthia, Pinto-López Ingrid, Yáñez-Moneda Alicia

Article ID: 1709
Vol 2, Issue 2, 2021

VIEWS - 121 (Abstract)

Abstract

This paper discusses the main trends that digitalization has brought about in hospitality and tourism. The basic approaches of Industry 4.0 and the processes and levels of technification are presented, as well as the digitization that has taken place in the tourism sector, highlighting the main technologies such as digital applications, mobile devices, Big Data, the internet of things, virtual assistants, the cloud, virtual and augmented reality, robots and chatbots, as well as new designations for tourism activities, such as smart tourism and e-tourism. 


Keywords

trends; digitalization; technologies; Industry 4.0; tourism sector; smart tourism and e-tourism

Full Text:

PDF



References

1. Schwab K. The fourth industrial revolution. New York: Currency; 2017.

2. Terrell RS, Rosenbusch K. How global leaders develop. Journal of Management Development 2013.

3. Hirsch-Kreinsen H, Weyer J, Wilkesmann M. Grune Kapitalisten im System der Finanzierung von Technologie-entwicklung-Das Beispiel der Photo-voltaik-Branche (Spanish) [Grune capitalists in the system of financing technology development-The example of the photovoltaic industry]. Dortmund: Technical University of Dortmund; 2016.

4. Geissbauer R, Vedso J, Schrauf S. Global Industry 4.0 Survey: Building the digital enterprise. London: PwC; 2016. Available from: https://www.pwc.com/gx/en/industries/industries-4.0/landing-page/industry-4.0-building-your-digital-enterprise-april-2016.pdf.

5. Fundación Orange. La transformación digital en el sector turístico (Spanish) [Digital transformation in the tourism sector]. Madrid: España; 2016. Available from: http://www.fundacionorange.es/wp-content/uploads/2016/05/eE_La_transformacion_digital_del_sector_turistico.pdf

6. Capgemini. Digitari [Internet]. 2019. Available from: https://www.capgemini.com/resources/?search_term&filter_content_type&filter_label&filter_research

7. World Economic Forum. Digital enterprise narrative [Internet]. 2016. Available from: http://reports.wefor um.org/digital-transformation/wpcontent/blogs.dir/94/mp/files/pages/files/digital-enterprise-narrative-final^anuary-2016.pdf.

8. World Bank. Digital platforms and the future of tourism [Internet]. 2018. Available from: https://www.worldbank.org/en/news/feature/2018/09/25/digital-platforms-and-the-future-of-tourism-a-world-tourism-celebration.

9. BBC Travel. How digitalization is revolutionizing the travel industry [Internet]. 2020. Available from: http://www.bbc.com/storyworks/travel/the-new-tourism-trend/technology-redefine-tourism- industry

10. Walker JR, Walker JT. Introduction to hospitality: Pearson new international edition. 4th ed. London: Pearson; 2013.

11. Pindzo R, Brjaktarovic L. Digital transformation of tourism. Tourism International Scientific Conference Vrnjacka Banja 2018; 3(1): 340–355.

12. Milenio. Tianguis turístico (Spanish) [Tianguis tourist] [Internet]. 2019. Available from: https://www.milenio.com/tianguis-turistico

13. Pranita D. Digitalization: The way to tourism destinations competitive advantage (Case study of Indonesia marine tourism). KnE Social Sciences 2018; 3(11): 243–253.

14. Gretzel U. Travel in the network: Redirected gazes, ubiquitous connections and new frontiers. In: Levina M and Kien G (editors). Post-global Network and Everyday Life. New York: Peter Lang; 2010. p. 41–58.

15. Dickinson JE, Hibbert JF, Filimonau V. Mobile technology and the tourist experience: (Dis)con- nection at the campsite. Tourism Management 2016; 57: 193–201.

16. Murison M. Biometrics enter the travel industry [Internet]. 2019. Available from: https://travelshift.com/blog/biometrics-travel-industry/.

17. Williams K. Biometrics: The “about face” hospitality needs [Internet]. 2018. Available from: https://hospitalitytech.com/biometrics-about-face-hospitality-needs

18. Tanner DA. Biometrics could accelerate the travel growth [Internet]. 2019. Available from: https://www.tourism-review.com/travel-growth-may-be-helped-by-biometrics-news11280

19. Vidal B. The new technology and the travel revolution [Internet]. 2019 Dec 5. Available from: https://www.wearemarketing.com/blog/tourism-and-technology-how-tech-is-revolutionizing-travel.html.

20. Revfine. The latest technology trends in the hospitality industry form 2019 [Internet]. 2019. Available from: https://www.revfine.com/techno-logy-trends-hospitality-industry/

21. Guelcome. Chatbots in hotels [Internet]. 2020. Available from: https://guelcom.net/chatbots-hotel-es-fitur-2019-implementation-use-tourism/

22. Enache MC, Avram C, Rusu R, et al. Virtual assistants in tourism. Risk in Contemporary Economy 2019; 93–100.

23. Amaya M, Carlos M, Magana E, et al. Tourism destination evaluation using data science technology. Studies and Perspectives in Tourism 2017; 26(2): 286–305.

24. Xiang Z, Gretzel. Role of social media in online travel information search. Tourism Management 2010; 31(2): 179–188.

25. Xiang Z, Schwartz Z, Gerdes J, et al. What can big data and text analytics tell us about hotel guest experience and satisfaction? International Journal of Hospitality Management 2015; 44: 120–130.

26. Zivkovic R, Gajic J, Brdar I. The impact of social media on tourism. Singidunum Journal of Applied Sciences 2014; 758–761.

27. Zeng B, Gerritsen R. What do we know about social media in tourism? A review. Tourism Management Perspectives 2014; 10: 27–36.

28. Guasch V, Soler JR. Cloud computing, tourism and data protection. Journal of Tourism Analysis 2014; 17(1): 61–68.

29. Instituto Valenciano de Tecnologías Turísticas (Spanish) [Internet]. 2020. Available from: https://www.invattur.es/

30. Barnes S. Understanding virtual reality in marketing: Nature, implications and potential. Implications and Potential 2016; 25.

31. Boellstorff T, Nardi B, Pearce C, et al. Ethnography and virtual worlds: A handbook of method. Princeton: Princeton University Press; 2012.

32. Martín-Gutiérrez J, Mora CE, Anorbe-Díaz B, et al. Virtual technologies trends in education. EURASIA Journal of Mathematics Science and Technology Education 2017; 13(2): 469–486.

33. Mariani M, Baggio R, Buhalis D (editors). Tourism management, marketing, and development: Volume I: The importance of networks and ICTs. New York: Springer; 2014.

34. Gretzel U, Sigala M, Xiang Z, et al. Smart tourism: Foundations and developments. Electron Markets 2015; 25: 179–188.

35. Hunter WC, Chung N, Gretzel U, et al. Constructivist research in smart tourism. Asia Pacific Journal of Information Systems 2015; 25(1): 105–120.

36. Sigala M. From demand elasticity to market plasticity: A market approach for developing revenue management strategies in tourism. Journal of Travel and Tourism Marketing 2015; 32(7): 812–834.

37. Gretzel U, Werthner H, Koo C, et al. Conceptual foundations for understanding smart tourism eco-systems. Computers in Human Behavior 2015; 50: 558–563.

38. Kim D, Kim S. The role of mobile technology in tourism: Patents, articles, news, and mobile tour app reviews. Sustainability 2017; 9(11): 2082.

39. Watkins M, Ziyadin S, Imatayeva A, et al. Digital tourism as a key factor in the development of the economy. Economic annals-XXI 2018; (169): 40–45.


DOI: https://doi.org/10.54517/st.v2i2.1709
(121 Abstract Views, 0 PDF Downloads)

Refbacks

  • There are currently no refbacks.