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Featured Articles

From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

An exploratory analysis of the situation and future possibilities of Huatulco from the angle of smart destinations

María Angélica Piñón González, Berenice Castillejos López

Article ID: 1708
Vol 2, Issue 1, 2021

DOI: https://doi.org/10.54517/st.v2i1.1708

Received: 11 December 2020; Accepted: 27 January 2021; Available online: 12 February 2021; Issue release: 30 April 2021

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Abstract

From the perspective of planning and managing smart destinations, this study presents an exploratory analysis of the present situation and possible future developments of the municipality of Santa Maria Huatulco (Oaxaca, Mexico). It starts with how smart tourism destinations are conceptualized and shows how this idea evolved from the idea of smart cities. Following an explanation of the technique, the four primary attributes of smart destinations—innovation, technology, sustainability, and accessibility—are next discussed. The presentation of two success stories—Dubai, United Arab Emirates, and Tequila, Mexico—follows, highlighting the measures taken by these travel hotspots to guarantee the contentment of both locals and tourists. Subsequently, the four aforementioned criteria are used to qualitatively examine the municipality of Santa María Huatulco and its current situation. The paper concludes with some observations that go over the primary areas this municipality should focus on improving in order to become a smart tourist destination, along with the advantages of doing so.

Keywords

tourism; new technologies; tourism infrastructure; tourism management

References

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News & Announcements

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

2024-02-19

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Smart Tourism is recruiting new Editorial Board Members.

2024-01-15

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In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.

2024-01-05

Brand new year for Smart Tourism

At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.

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