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From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Development of mobile application prototype for smart tourism based on user-centered design

Luis C. Reveles-Gómez, Huizilopoztli Luna-García, José M. Celaya-Padilla, Hamurabi Gamboa-Rosales, Jorge I. Galván-Tejada, Carlos E. Galván-Tejada, José G. Arceo-Olague, Valeria Maeda-Gutiérrez, Joyce S. A. Lozano-Aguilar

Article ID: 1707
Vol 2, Issue 2, 2021

DOI: https://doi.org/10.54517/st.v2i2.1707

Received: 4 September 2021; Accepted: 11 October 2021; Available online: 27 October 2021; Issue release: 30 October 2021

VIEWS - 1972 (Abstract)

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Abstract

In this paper, the implementation of ISO 9241-210:2010 (Human Centred Design for Interactive Systems) standard for the development of a mobile application is presented in order to strengthen the user experience when using the mobile application in situ. Following the phases that the standard dictates for the development and evaluation of software and hardware in order to obtain a working prototype, and at the end of the process a product. The implementation of the standard allowed to generate an initial prototype validated by real users (tourists), so that, for future work will be carried out using artificial intelligence (AI) techniques and data analysis, these same, will complement this work, resulting in a fully validated and functional application for Smart Tourism. It should be noted that the purpose is to use User-Centered Design (UCD), thus achieving a high-fidelity prototype.

Keywords

mobile application prototyping; user-centered design; Smart Tourism Destinations; smart tourism

References

1. Xatakandroid. El Big Data se ha convertido en un pilar clave para el desarrollo de apps (Spanish) [Big Data has become a key pillar for app development] [Internet]. 2017 Nov 1 [cited 2018 Jan 30]. Available from: https://www.xatakandroid.com/n/el-big-data-se-ha-convertido-en-un-pilar-clave-para-el-desarrollo-de-apps.

2. Muñoz ALA, Sánchez SG. Destinos turísticos inteligentes (Spanish) [Smart tourism destinations]. Harvard Deusto Business Review 2013; 10.

3. Calle JV. Big Data revolution in tourism: Analysis of new data sources for knowledge creation in Spanish World Heritage Destinations. International Journal of Information Systems and Tourism (IJIST) 2017; 2(2).

4. ISO. Ergonomics of human-system interaction - Part 210: Human-centred design for interactive systems (ISO 9241-210:2019). Switzerland: ISO; 2019.

5. Lowdermilk T. User-centered design: A developer's guide to building user-friendly applications. Sebastopol: O’Reilly Media, Inc.; 2013.

6. UARC. Usability/accessibility research and consulting [Internet]. 2016 Feb 18. Available from: http://usability.msu.edu/about/philosophy.

7. Arcila C, Ortega F, Jimenez J, et al. Supervised analysis of political sentiment in Espanol: Real-time classification of tweets based on machine learning. The Information Professional 2017; 26(5): 973–982.

8. Ghani T, Jahan N, Ridoy SH, et al. Amar Bangladesh-A machine learning based smart tourist guidance system. 2018 2nd International Conference on Electronics, Materials Engineering & Nano-Technology (IEMENTech); 2018 May 4-5; Science City, Kolkata. New York: IEEE; 2018.

9. Baesens B. Analytics in a big data world. Hoboken, New Jersey: John Wiley and Sons, Inc.; 2014.

10. Luna Garcia H. Diseño centrado en el usuario (Spanish) [User-centered design]. Human Machine Interface. Universidad Autónoma de Zacatecas 2018.

11. Balsamiq. Mockups 3 application overview [Internet]. 2018 Nov 23. Available from: https://docs.balsamiq.com/desktop/overview/

12. Cortés AF. Recopilación de Métodos de Usabilidad (Spanish) [Compilation of usability methods]. Zaragoza: Universidad de Zaragoza; 2019.

13. Justinmind. Free wireframing tool [Internet]. 2019 Jan 23. Available from: https://www.justinmind.com/free-wireframing-too

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Copyright (c) 2021 Luis C. Reveles-Gómez, Huizilopoztli Luna-García, José M. Celaya-Padilla, Hamurabi Gamboa-Rosales, Jorge I. Galván-Tejada, Carlos E. Galván-Tejada, José G. Arceo-Olague, Valeria Maeda-Gutiérrez, Joyce S. A. Lozano-Aguilar

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Nanfang College Guangzhou, China

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News & Announcements

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

2024-02-19

We are recruiting Editorial Board Members

Smart Tourism is recruiting new Editorial Board Members.

2024-01-15

New layout style in 2024

In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.

2024-01-05

Brand new year for Smart Tourism

At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.

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