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From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Disruptive tourism: Smart tourism routes

Santiago Patricio Pulla Pesantez, Adriana Lucila Ortega Echeverria, Kleber Patricio Castro Pacheco

Article ID: 1704
Vol 2, Issue 2, 2021

DOI: https://doi.org/10.54517/st.v2i2.1704

Received: 2 September 2021; Accepted: 5 October 2021; Available online: 21 October 2021; Issue release: 30 October 2021

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Abstract

The present research aims to support the possible utilization of tourist routes and circuits in a smart way, for this purpose it is proposed to consolidate the usefulness of smart tourism territory, data visualization, data access in connectivity and sensorization infrastructures within a Smart Tourism Destination model. The objective is to understand the evolution of Information and Communication Technologies within a given space that generates information in real time of the natural and cultural tourist attractions, the accesses to them and the facilities at the time of leisure and recreation activities. The proposed route model considers transcending in the current reality of the tourism sector, which is open to work in a multidisciplinary way with other sectors that propitiate the sustainable use of cultural and natural resources through the Internet of Things.

Keywords

smart territory; routes; circuits; data visualization; Smart Tourism Destinations

References

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2024-07-05

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