Innovation in tourism and startups in Brazil, Spain and Portugal

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Innovation in tourism and startups in Brazil, Spain and Portugal

Daniela F. Alvares, Jennifer C. Soares

Article ID: 1703
Vol 2, Issue 2, 2021

DOI: https://doi.org/10.54517/st.v2i2.1703

Received: 20 August 2021; Accepted: 28 September 2021; Available online: 14 October 2021; Issue release: 30 October 2021

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Abstract

The present study aims to analyze innovative initiatives related to the promotion of startups in Brazil, Spain and Portugal, in the context of smart tourism destinations (STD). Based on an exploratory and descriptive study with a qualitative approach, programs related to innovation and entrepreneurship were identified in the countries under analysis, as well as concrete initiatives of innovation in tourism related to startups. Therefore, 60 new items per country, out of a total of 180, were selected on the Google platform. The results of the research show that there are guidelines linked to startups in the three countries. In general terms, it was possible to observe that from startups. It is possible to promote the development of ITD, since the initiatives identified contribute, among other aspects, with experiences.

Keywords

innovation; tourism; startups; smart tourism destinations; Brazil; Spain; Portugal

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Nanfang College, Guangzhou

China

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