Assistance strategies for the information disadvantaged in the context of smart tourism—A study based on Dalian Tiger Beach scenic area

Abstract

It is pointed out that with the progress of social development and science and technology, people have entered the era of mass tourism. Tourism industry relies on information more and more, but there are still some groups who cannot obtain tourism information in time, cannot share the fruits of information society, and become information disadvantaged, which affects their own development and even the harmonious development of society. Taking the elderly tourist group in Dalian Tiger Beach Scenic Area as an example, we explored the tourism market assistance strategy for the elderly tourists group in the context of intelligent tourism by using literature analysis, SWOT posture analysis and questionnaire survey. The results of the study show that the elderly have low curiosity, distrust and operational barriers in the access to information, the operation of smart tourism devices and the application of tourism app. For this reason, it is proposed that the development and promotion of smart tourism should be strongly supported at the government level; at the level of scenic spots themselves, they should scientifically and rationally design tourism routes and use unique tourism resources to build a big data platform for senior tourism information to attract tourists; at the level of smart tourism APP design, application and security, they should strive for continuous improvement and active promotion to increase user experience and trust; at the level of information disadvantaged groups themselves At the level of improvement, they should actively accept and learn new things, improve their learning enthusiasm and keep pace with the times.