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From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

Architecture design of Jing Gangshan virtual tourism system based on WebVR

Yunlan Tan, Jinyuan Jia, Yongping Kang, Shuo Peng, Bo Zhang

Article ID: 1689
Vol 1, Issue 1, 2020

DOI: https://doi.org/10.54517/st.v1i1.1689

Received: 8 January 2020; Accepted: 21 February 2020; Available online: 11 March 2020; Issue release: 30 April 2020

VIEWS - 2424 (Abstract)

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Abstract

In view of the current mainstream VR virtual tourism system, because of the heavy virtual scenes and limited network bandwidth, tourists can't browse the WEB pages directly, and they need to download plugins or client systems to browse. This paper studies the lightweight architecture of virtual tourism roaming system. Research technologies such as lightweight modeling of 3D scenes, 3D engine call and lightweight script design, build a cloud storage transmission platform, integrate key technologies such as tour guides, and construct the online Jinggangshan WebVR system. The system based on this architecture will enable visitors to browse Web pages directly, online and quickly in real time, and improve the sense of interaction and immersion of the system.

Keywords

WebVR; virtual tourism system; Web 3D; virtual scene; 3D engine; cloud storage

References

1. Liu S, Jia J. Web-based virtual tourism environment development and its key technologies. Research on Computer Applications 2008; 25(9): 2596–2600.

2. Daniel A, Guttentag. Virtual reality: Applications and implications for tourism. Tourism Management 2010; 31: 637–651.

3. Jiao G, Pei Y. Analysis and design of urban tourism information system based on WebGIS. Energy Procedia 2011; 13: 3794–3799.

4. Steven F Illum, Stanislav H Ivanov, Liang Y. Using virtual communities in tourism research. Tourism Management 2010; 31: 335–340.

5. Sun J. Research on virtual tour guide behavior model in virtual tourism scene [Master’s thesis]. Hefei: Hefei University of Technology; 2009.

6. Gülçin Büyüközkan, Buse Ergün. Intelligent system applications in electronic tourism. Expert Systems with Applications 2011; 38: 6586–6598.

7. Zhang L. Smart tourism: The coming of personalized customization and intelligent public service era. Journal of Tourism Science 2012; 27(2): 3–5.

8. Shi W, Lu Y, Li Z, et al. SHARC: A scalable 3D graphics virtual appliance delivery framework in cloud. Journal of Network and Computer Applications 2011; 34: 1078–1087.

9. Lin Q, Hoon Kang Neo, Zhang L, et al. Grid based large scale Web3D collaborative virtual environment. Web 3D 07 proceedings of the twelfth international conference on 3D web technology; 2007 April 15; New York. New York: ACM; 2007.

10. Wang W, Jia J, Zhang C, et al. Progressive 3D scene updating strategy for P2P network. Computer Applications 2010; 30(9): 2422–2426.

11. Baidu Encyclopedia. Smart. Available from: http://baike.baidu.com/view/5217093.htm?fromTaglist#3.2012

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Nanfang College Guangzhou, China

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News & Announcements

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

2024-02-19

We are recruiting Editorial Board Members

Smart Tourism is recruiting new Editorial Board Members.

2024-01-15

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In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.

2024-01-05

Brand new year for Smart Tourism

At the start of the New Year 2024, we would like to thank all the scholars who have contributed to this journal, including those who have recently stepped down from the editorial board. With their support, Smart Tourism has successfully published four volumes (eight issues in total). We look forward to an even more successful year for the journal.

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