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From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

A review of foreign research on the application of virtual reality technology in tourism

Si Wang, Huihui Yan, Fengxia Wang

Article ID: 1631
Vol 1, Issue 1, 2020

DOI: https://doi.org/10.54517/st.v1i1.1631

Received: 15 December 2019; Accepted: 6 February 2020; Available online: 22 February 2020;
Issue release: 30 April 2020

VIEWS - 4303 (Abstract)

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Abstract

As an emerging technology in recent years, virtual reality technology has penetrated people’s fields of material production and life. Nowadays, with the development of technology, the impact of virtual reality technology on the tourism industry is becoming more and more obvious. This paper sorts out and studies the literature of virtual reality and virtual tourism in the past 50 years, discusses the definition of virtual reality and the development of virtual reality technology, sorts out the virtual tourism literature in chronological order, and summarizes the four development stages of virtual tourism. Finally, the existing developments and shortcomings are summarized, and some suggestions for future development are proposed.

Keywords

virtual reality; virtual tourism; real tourism; tourism market

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