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From data privacy to environmental sustainability: Comprehensive perspectives on smart tourism challenges

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

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Application of new technologies on tourism development in the context of big data

Junai Zhang

Article ID: 1630
Vol 2, Issue 2, 2021

DOI: https://doi.org/10.54517/st.v2i2.1630

Received: 21 May 2021; Accepted: 27 June2021; Available online: 13 July 2021; Issue release: 30 October 2021

VIEWS - 674 (Abstract)

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Abstract

In order to cope with the pressure and challenges brought by the growing number of tourists in China, the development of big data and related electronic information technology provides new opportunities for the operation and management of scenic spots. On the premise of analyzing the relevant background of big data, the advantages of the application of big data in the management of tourist attractions, tourism marketing, tourism operation status and the shaping of tourist reputation are proposed, which provides technical support, data support and intellectual support for the realization of efficient operation, management, analysis, prediction and evaluation of scenic spots. Combining with the application status of big data in the tourism industry, firstly, the paper proposes to establish a data storage and management system based on cloud computing technology, which provides high-performance services for the storage and management of tourism big data. Secondly, it promotes the application of Internet of Things technology in tourism and realizes the intelligent management of tourist attractions. The third is the establishment of the travel information center service platform, for the calculation and processing of data, massive high data access and query to provide a guarantee. The fourth is the establishment of a protection system for tourism data security through active defense, physical isolation and other technical means to provide multi-level and all-round protection for tourism data security.

Keywords

tourism industry; big data; cloud computing; the Internet of things; information security

References

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3. Li J. Research on network marketing strategy based on Big Data precision marketing. Journal of Commercial Economics 2017; (11): 46–47.

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9. European Research Projects on the Internet of Things (CERP-IoT), Strategic Research Agenda (SRA). Internet of things-strategic research roadmap [Internet]. 2009 Sep 15. Available from: http://www.internet-of-things-research.eu/pdf/IoT_Cluster_Strategic_Research_Agenda_2009.pdf

10. Wu Y. Shepinshibie (RFID) jishuyanjiu xianzhuang ji fazhan zhanwang (Chinese) [The research status and prospects of radio frequency identification technology]. Microcomputer Information 2006; (32): 234–236, 230.

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