Asia Pacific Academy of Science Pte. Ltd. (APACSCI) specializes in international journal publishing. APACSCI adopts the open access publishing model and provides an important communication bridge for academic groups whose interest fields include engineering, technology, medicine, computer, mathematics, agriculture and forestry, and environment.
Creation Incentives, Market Competition and We-media Intellectual Property Output: An Empirical Analysis Based on the Creation Incentive Policy of the “New Star Plan Vertical Track” at Station B
Vol 3, Issue 2, 2023
VIEWS - 2817 (Abstract)
Download PDF
Abstract
Based on the in-depth understanding of the “new star plan vertical track” policy of station B, this paper uses Python to crawl the video data of station B from 2016 to 2020, and uses the fixed effect model to test the impact of the creative incentive intensity of station B on the competition in the we media market and the output of intellectual property rights. The results show that there is a significant positive impact between the creative incentive intensity and the intellectual property output of we media. The higher the creative incentive intensity is, the higher the intellectual property output benefit of we media is. Moreover, the increase of creative incentive intensity can weaken the degree of market competition. That is to say, it is obvious that the flow resources tend to get videos with high creative incentive subsidies, and there is a “siphon effect”. Based on the theme of government subsidy and enterprise innovation incentive, this paper puts forward the empirical analysis of the creative incentive intensity and we media market competition, intellectual property output for the first time. Through the calculation method of government subsidy incentive and enterprise output effect, it has strong pioneering and rigorous.
Keywords
References
1. Wu Peiting. Subject, Collage, and Innovation: The Traditional Cultural Inheritance of Bilibili Youth from the Perspective of Youth in the Field [J]. Contemporary Youth Research, 2020 (06): 39-45.
2. Liu Yijun, Zhou Shengyang. The Communication Strategy of Identity Identity based Quyuan Group Discourse: A Text Analysis Based on Bilibili's Mock Video Comment Area [J] Contemporary Communication, 2020 (06): 91-93.
3. Chen Qiang, Zhang Yangyi, Ma Xiaoyue, Zeng Runxi. Factors influencing the effectiveness of information dissemination on government service Bilibili and empirical research [J/OL]. Library and Information Work: 1-9 [2021-02].
4. Li Qian, Zhang Li. An Analysis of the Ecological Characteristics of Vlog Video Content in China: A Case Study of Vlog Videos from Top UPs on Bilibili [J]. Young Journalist, 2020 (27): 35-36.
5. Ma Zhonghong, Ren Xi. The Divide and Dialogue between National Aesthetics and Community Aesthetics - Taking “CCTV Spring Festival Gala” and “Bilibili New Year's Festival” as Examples [J]. Exploration and Contention, 2020 (08): 90-98159
6. Liu Guangqiang. Analysis of incentive effects of tax incentives and fiscal subsidies policies: an empirical study based on information asymmetry theory [J]. Management World, 2016 (10): 62-71.
7. Liu Fei, Yang Zheng, Yang Xi. Institutional Environment, Tax Incentives, and Enterprise Innovation Investment [J]. Management Review, 2016, 28 (02): 61-73.
8. Yu Minggui, Li Wengui, Pan Hongbo. Privatization, Property Rights Protection, and Enterprise Risk Taking [J]. Economic Research, 2013, 48 (09): 112-124.
9. Kong Dongmin, Liu Shasha, Wang Yanan. Market Competition, Property Rights, and Government Subsidies [J]. Economic Research, 2013, 48 (02): 55-67.
10. Li Wanfu, Lin Bin, Du Jing. Research on the Incentive Effect of China's Tax Preferential Policies [J]. Management World, 2013 (06): 174-175.
11. Ling Junjie, Ma Yuwen, Pu Feiyan. Analysis of the Business Model of Bullet Screen Video Websites - Taking the Bilibili Bullet Screen Video Website as an Example [J]. China Collective Economy, 2019 (29): 80-82.
12. Qu Chunjing, Zhang Tianyi. The Fragmentation and Continuity of Culture in the Internet Era: A Study on the Phenomenon of “Pop ups” in Traditional Theme Works on Bilibili [J]. Modern Communication (Journal of Communication University of China), 2018, 40 (09): 86-92.
13. Wang Xiang, Liu Youwei. Analysis of Operation Strategies and Development Trends of Self Media in the Perspective of New Media - Taking “MiMeng” as an Example [J]. Theoretical Introduction, 2017 (03): 97-100.
14. Zhang Hongzhong, Liang Shuang, Zhang Shiyu. The Current Situation and Future of Self Media Development [J]. News and Writing, 2016 (05): 28-31.
15. Zhang Lei, Lou Chengwu. The Development Status and Future Trends of “Political Blogs” [J]. Journal of Sun Yat sen University (Social Sciences Edition), 2006 (04): 99-102127.
16. Li Zhengyi, Lu Honglei. Analysis of UGC Video Creation Mode from the Perspective of Dramatic Theory: A Case Study of Bilibili. Contemporary Television, 2020 (05): 72-75
17. Liu Guangqiang, Yang Zhiqing, Cao Puqiao. A comparative study of tax incentives and fiscal subsidies from the perspective of industrial development: panel data analysis based on the performance of listed companies in the information technology and new energy industries [J]. Finance and Trade Economics, 2015 (08): 38-47.
18. Mao Qilin, Xu Jiayun. The Impact of Government Subsidies on New Product Innovation in Enterprises: From the Perspective of “Moderate Range” of Subsidy Intensity [J]. China Industrial Economy, 2015 (06): 94-107.
19. Duan Shu, Yang Bin. Research on the Innovation Incentive Effect of Financial Subsidies and Tax Incentives: An Interpretation from the Scale and Life Cycle of Private Science and Technology Enterprises [J]. Science and Technology Progress and Countermeasures, 2020, 37 (16): 120-127.
20. Chen Hong, Zhang Yu, Liu Dongxia. Government subsidies, tax incentives, and corporate innovation performance: an empirical study at different stages of the lifecycle [J]. Nankai Management Review, 2019, 22 (03): 187-200.
21. Li Huidong, Tang Yuejun, Zuo Jingjing. Should we innovate with our own money or with someone else's money—— Research on Financing Structure and Corporate Innovation of Chinese Listed Companies [J]. Financial Research, 2013 (02): 170-183.
22. Aghion, Philippe, Jing Cai, Mathias Dewatripont, Luosha Du, Ann Harrison, and Patrick Legros. Industrial Policy and Competition[J]. American Economic Journal：Macroeconomics, 2015, 7(4):1-32.
23. P.J.Buckley, L.J.Clegg, A.R.Cross, X.Liu, H.Voss, and P.Zheng. The Determinants of Chinese Outward Foreign Direct Investment[J]. Journal of International Business Studies, 2007, 38.
24. Omar M.G.Keshk, Brian M.Pollins, Rafael Reuveny.Trade Still Follows the Flag: The Primacy of Politics in a Simultaneous Model of Interdependence and Armed Conflict[J]. Omar M.G.Keshk; Brian M.Pollins; Rafael Reuveny, 2004, 66(4).
25. Shige Makino, Takehiko Isobe, Christine M. Chan. Does country matter[J]. Strategic Management Journal, 2004, 25(10).
26. John A. Mathews. Dragon multinationals: New players in 21st century globalization [J]. Asia Pacific Journal of Management, 2006, 23(1).
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 GUAN Qian hao, LIU Jian bin, HUANG Yu ying
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This site is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Zhibiao Gao
Nankai University, China