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Analyzing the factors affecting the use behavior of the SIRADI system through behavioral intention as the mediating variable using the UTAUT 2 model
Vol 1, Issue 2, 2023
Issue release: 31 October 2023
VIEWS - 1579 (Abstract)
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Abstract
This study aimed to examine the effects of the independent variables, i.e., performance expectancy, effort expectancy, social influence, facilitating conditions, and habit, on the dependent variable, SIRADI’s use of behavior through behavioral intention as a mediating variable. The population was 350 Department of Economics Education students, and the Slovin formula calculated 187 respondents. Data are collected by distributing questionnaires and analyzed using SEM (Structural Equation Model) with the Smart-PLS 3.3 application. The results showed that the study model used was valid and reliable. Based on the hypothesis test, it was found that of the 13 hypotheses, eight were accepted and five were rejected. Social influence has the most significant effect on behavioral intention at 40.4%. Habit has the most significant effect on SIRADI’s use behavior, at 32.7%. Then, behavioral intention as a mediating decreases the effect of habit on SIRADI’s user behavior by 13.4%. This study concludes that there is a partial effect of performance expectancy, effort expectancy, social influence, facilitating conditions, and habits on SIRADI’s use behavior. This study suggests that the higher education institution needs to review the development of services at SIRADI to fulfill the expectations of its users.
Keywords
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University of City Island, Cyprus
