![](/public/site/images/admin/微信图片_20240422093204.jpg)
Asia Pacific Academy of Science Pte. Ltd. (APACSCI) specializes in international journal publishing. APACSCI adopts the open access publishing model and provides an important communication bridge for academic groups whose interest fields include engineering, technology, medicine, computer, mathematics, agriculture and forestry, and environment.
![](/public/site/images/admin/微信截图_20240428104847.png)
![](/public/site/images/admin/微信截图_20240428105439.png)
Commercialization: A hatch in the sociological diagnosis of our time
Vol 2, Issue 4, 2024
VIEWS - 60 (Abstract)
Download PDF
Abstract
Max Weber feared a social future dominated by rational specialists “without spirit”. He considered this development a possible outcome of the interplay between all-embracing commercialization (marketization, monetization) with the rationalization (bureaucratization) of structures and processes in industrialized societies. Another observation of Weber concerned the ongoing replacement of medieval religious values with secularized-rationalist and profit-oriented ones. The predominance of such values usually fosters work productivity but also raises profound questions about the changing specifics of money. They have become central to the value systems at local, regional, and global levels. Weber was pessimistic concerning the fate of commercialization. Edward A. Ross substantially contributed to the study of commercialization as part and parcel of his efforts to put a sociological diagnosis on American society after WWI. He selected and analysed a dozen constructive and destructive cases of commercialization. Talcott Parsons studied the phenomenon in detail and called it “instrumental activism”. George Ritzer’s study on McDonaldization as a rationalization process is an effort to put a sociological diagnosis on global society. There are open questions concerning the capacity of contemporary societies and individuals to manage innovations for coping with commercialization. The empirical reference for the discussion is SpaceX, led by Elon Musk.
Keywords
References
Ross EA. Commercialization—Increasing or Decreasing? The International Journal of Ethics. 1920; 30(3): 284-295. doi: 10.1086/intejethi.30.3.2377665
Isaacson W. Elon Musk. Simon and Schuster; 2023.
Arora A. Richest Man in the World by 15th December 2023. Available online: https://currentaffairs.adda247.com/richest-man-in-the-world/ (accessed on 24 January 2024).
Lordan G. Why critics love to hate Elon Musk-and why his fans adore him. Available online: https://fortune.com/2023/09/13/critics-love-hate-elon-musk-fans-behavior-leadership-grace-lordan/ (accessed on 16 March 2024).
Cunningham V, Fry N, Schwartz A. The Myth-Making of Elon Musk. Available online: https://www.newyorker.com/podcast/critics-at-large/the-myth-making-of-elon-musk (accessed on 18 January 2024).
Aneiros AN. Limiting the Power of Superstar CEOs. SSRN Electronic Journal. 2023. doi: 10.2139/ssrn.4539420
Parsons T, Lidz V. Death in American Society. In: Edwin Shneidman E (editor). Essays in Self-Destruction. Science House; 1967. pp. 133-170.
Cambridge Dictionary. Cambridge Advanced Learner’s Dictionary, 4th ed. Cambridge University Press; 2013.
Genov N. Global Trends in Eastern Europe. Routledge; 2016.
Weber M. The Protestant Ethic and the Spirit of Capitalism. Routledge; 2005. doi: 10.4324/9780203995808
Berger PL. Max Weber is Alive and Well, and Living in Guatemala: The Protestant Ethic Today. The Review of Faith & International Affairs. 2010; 8(4): 3-9. doi: 10.1080/15570274.2010.528964
Lallement M. Max Weber and money. Revue Européenne des Sciences Sociales. 2016; 57(2): 127-148.
Ritzer G. The McDonaldization of Society: Into the Digital Age, 10th ed. Sage Publications; 2021.
Taylor FW. Principles of Scientific Management. First World Library; 2005.
Genov N. The Paradigm of Social Interaction. Routledge Taylor & Francis Group; 2022. doi: 10.4324/9781003215028
Asner GR, Garber SJ. Origins of 21st-Century Space Travel. A History of NASA’s Decadal Planning Team and the Vision for Space Exploration, 1999-2004. National Aeronautics and Space Administration, Office of Communications; 2018.
Harris M, Duda PI, Kelman I, et al. Addressing disaster and health risks for sustainable outer space. Integrated Environmental Assessment and Management. 2022; 19(4): 994-1001. doi: 10.1002/ieam.4668
Law M. Top 10: Technology leaders. Available online: https://technologymagazine.com/articles/top-10-technology-leaders (accessed on 11 February 2024).
Waring J, Bishop S. George Ritzer: Rationalization, Consumerism and the McDonaldization of Surgery. In: Collyer F (editor). The Palgrave Handbook of Social Theory in Health, Illness and Medicine. Palgrave Macmillan; 2015. pp. 488-503. doi: 10.1057/9781137355621_31
Ipsos. A New World Disorder?: Navigating a Polycrisis. Available online: https://www.ipsos.com/en-us/global-trends (accessed on 2 May 2024).
Crichton J. The Discourse of Commercialization. Palgrave Macmillan UK; 2010. doi: 10.1057/9780230295230
Mannheim K. Diagnosis of Our Time V 3. Routledge; 2013. doi: 10.4324/9781315888668
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Nikolai Genov
License URL: https://creativecommons.org/licenses/by/4.0/
![](https://systems.enpress-publisher.com/public/site/images/admin/%E5%BE%AE%E4%BF%A1%E5%9B%BE%E7%89%87_20240124162354.png)
This site is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
![](/public/site/profileImage-7688.png)
Prof. Kittisak Jermsittiparsert
University of City Island, Cyprus