Editorial comments on papers in Volume 2 Issue 2 of BMTP

Kai Wu

Article ID: 3874
Vol 2, Issue 2, 2025
DOI: https://doi.org/10.54517/bmtp3874
Received: 3 July 2025; Accepted: 3 July 2025; Available online: 4 July 2025; Issue release: 30 June 2025


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Abstract

In an era of unprecedented volatility, rapid technological advancement, and heightened global awareness, the business landscape is in a state of perpetual flux. The traditional paradigms that once offered stability are now being rigorously tested and, in some cases, completely reimagined. Our journal aims to provide a platform for insightful and forward-looking research.

This issue brings together a diverse collection of articles that collectively illuminate the tensions and synergies shaping contemporary organizations. From the micro-level intricacies of communication to the macro-level imperatives of sustainability, our authors examine how organizations are adapting—or failing to adapt—to this new reality. This editorial weaves a narrative through these contributions, highlighting three core themes: the nuanced impact of the digital imperative, the strategic reevaluation of organizational structure and innovation, and the enduring centrality of communication, responsibility, and stakeholder trust.



References

1.         Jones P, Wynn M. Artificial intelligence in retailing: Strategic implications and key areas of concern. Business and Management Theory and Practice. 2025; 2(2): 3180. doi: 10.54517/bmtp3180

2.         Wang KH, Tai YH, Shia BC, Chen M. Exploring consumer purchasing behavior: Business insights for precision marketing. Business and Management Theory and Practice. 2025; 2(2): 3216. doi: 10.54517/bmtp3216

3.         Zhang X, Dong Z. The impact of enterprise digital transformation on management tone manipulation and its ‘double-edged sword’ effect. Business and Management Theory and Practice. 2025; 2(2): 2994. doi: 10.54517/bmtp2994

4.         Estragó A. Alternatives to bureaucracy based on worker participation and horizontal management: Why do they work? Business and Management Theory and Practice. 2025; 2(2): 3263. doi: 10.54517/bmtp3263

5.         George B. Beyond scarcity theater: Designing innovation systems around authentic constraints. Business and Management Theory and Practice. 2025; 2(2): 3678. doi: 10.54517/bmtp3678

6.         Joshi A, Lakhwani RM, Rajamohanan D. The success of Domino’s strategy: ‘Buy 1, Get 1 Free’ (BOGO). Business and Management Theory and Practice. 2025; 2(2): 3164. doi: 10.54517/bmtp3164

7.         Mahdieh O, Trevethan R. Theoretical speculations versus empirical realities: Assessing the van Ruler model of communication. Business and Management Theory and Practice. 2025; 2(2): 3353. doi: 10.54517/bmtp3353

8.         A Jedidi, Hadriche M. Determinants of corporate social responsibility in Tunisian context. Business and Management Theory and Practice. 2025; 2(2): 3210. doi: 10.54517/bmtp3210

9.         Zhao Y, Yang Y. Sustainability target setting and incentive design: A literature review. Business and Management Theory and Practice. 2025; 2(2): 3134. doi: 10.54517/bmtp3134

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