Open Access
Article
Article ID: 3107
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by Lois Omolola Abiodun, Opeyemi Adeniyi Oyelade, Yinka Segun Ademiluyi, Olusola Adetola Ogunjirin, Jelili Aremu Oyedokun
2024 , 1(1);    35 Views
Abstract This paper takes a look at overcoming the problems faced by processors of cassava in Nigeria and how important the processing of cassava is to the Nigerian economy. The importance of the cassava processing industry cannot be overemphasized. Apart from providing food security, provision of employment opportunities for the ever-teeming population, it serves as a foreign exchange earner to boost the economy and provide raw materials for industries such as textile, pharmaceutical and alcohol. The roots and leaves of cassava are also source of medicine, it is also used in the production of biofuel. The paper also looked at the myriad of problems associated with the processing operations and delved into the challenges of the cassava processing industry which includes: a lack of basic infrastructural facilities, lack of access to finance the industry, excessive cost of processing equipment, poor market accessibility and limited government support. The paper proffer solutions as ways forward in taking the cassava processing industry in Nigeria to the next level.
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Open Access
Article
Article ID: 3003
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by Aicong Liu, Chenyu Zhao, Siqi Jiang, Shi Yin
2024 , 1(1);    43 Views
Received: 15 October 2024; Accepted: 25 November 2024; Available online: 28 November 2024;
Issue release: Vol 1 No 1
Abstract This article aims to conduct a comprehensive questionnaire survey and analysis of the current state of express delivery in Longyao, focusing on different population segments. The research evaluates the reliability, validity, and factor analysis of the questionnaire to ensure the data’s accuracy and dependability. Findings have highlighted several critical issues with JD Express in Longyao County, including untimely problem resolution, insufficient logistics feedback, package damage, and low levels of informatization in rural areas. Proposed solutions to these challenges involve enhancing employee training, implementing effective measures to minimize package damage, and optimizing distribution strategies to improve service efficiency. By addressing these areas, the quality of JD Express services can be significantly enhanced. Moreover, the evaluation reveals a complex interplay between modern logistics and the county’s economy, suggesting that both elements can either promote or hinder each other. Systematic analysis and resolution of the identified problems are essential for improving customer satisfaction, which is vital for stimulating the growth of online shopping in rural regions. This research not only provides insights into the current situation of urban express delivery in Longyao but also offers actionable recommendations for stakeholders seeking to enhance service quality and address existing gaps within the logistics framework. Ultimately, the findings underscore the importance of understanding local dynamics in order to foster more efficient and reliable express delivery services that cater to the needs of diverse populations.
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Open Access
Article
Article ID: 3015
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by George Yiapanas
2024 , 1(1);    13 Views
Received: 21 October 2024; Accepted: 26 November 2024; Available online: 16 December 2024;
Issue release: 30 December 2024
Abstract In the modern hospitality industry, particularly within the scenic context of Cyprus, digital marketing strategies have become indispensable for achieving competitive success. Cyprus, renowned for its rich cultural heritage and breathtaking landscapes, offers boutique hotels a distinct opportunity to differentiate themselves in a crowded market. As consumers increasingly turn to digital platforms for information and bookings, the effective utilization of digital marketing by these establishments is crucial. The industry’s growing reliance on technology to attract new clients necessitates a strategic approach that not only engages potential customers but also establishes a robust digital brand presence. This study employs a mixed-methods approach, integrating qualitative interviews [ n = 12] with hotel managers and digital marketing professionals alongside quantitative surveys [ n = 158] to hotel guests. The aim is to examine the implementation of digital marketing strategies within Cyprus’s boutique hotel sector and evaluate their impact on critical business outcomes, including customer engagement, brand visibility, and overall performance. The research reveals significant regional variations in the adoption and effectiveness of digital marketing strategies among boutique hotels in Cyprus. In tourist hotspots, advanced digital strategies have successfully enhanced brand visibility and increased direct bookings, particularly among younger, tech-savvy customers. Conversely, hotels catering to business customers face challenges in achieving similar digital engagement, often relying on traditional online travel agencies. The study highlights the importance of integrating digital marketing with national branding initiatives and addressing challenges such as regional geopolitical tensions and varying levels of digital literacy. To fully capitalize on digital marketing opportunities, Cypriot boutique hotels should invest in digital training to amplify their reach and increase bookings. An integrated approach that combines social media, and search engine optimization is recommended to maximize online presence, sustainability, and profitability. This comprehensive strategy will enable boutique hotels to navigate the complexities of the digital landscape effectively and achieve growth.
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Open Access
Article
Article ID: 3016
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by Reza Karami, Hassan Naseh, Ali Mahmoodi, Ali Karami Horestani
2024 , 1(1);    5 Views
Received: 21 October 2024; Accepted: 6 December 2024; Available online: 18 December 2024;
Issue release: 30 December 2024
Abstract The purpose of this article is to provide scalable solutions based on new technologies in the field of refinery mega projects. Correcting defective structures and providing a new model and mechanism for completing projects in comprehensive and optimal manner may be conducted in terms of time, cost and quality of implementation. To this end, 156 effective factors in delaying Engineering Procurement and Construction (EPC) projects using field research are identified. Then, based on the knowledge and experience of the project managers and experts in each field, and analyzing their views using Analytical Hierarchy Process (AHP) method, the most effective factors in project deferrals are identified. Also, the main factors of excess costs in EPC are extracted. According to surveys, lake of the following factors lead to project deferrals: real-time communication, integrated information network platform, common and up-to-date databases, online status equipment and sensors, and up-to-date information and regular reports. In many cases, these delays and corresponding surplus costs are so high that they compromise the economic justification of the project in terms of inflation. To solve these problems, the proposed method captures the required information from each refinery segment using sensors and Radio Frequency Identification (RFID) tags mounted on the units and areas and client computers deployed in each refinery segment using Internet of Things (IoT) technology. The information is then transferred to central sites and data centers via Nano-satellite platforms. The received information is classified into databases and processed by software packages such as Enterprise Resource Planning (ERP) and finally are made accessible for other units. The study also includes the validation of Nano-satellite communications as the core of the proposed solution using Satellite Tool Kit (STK) software. Then the information is processed by business intelligence techniques and the required consultations are provided at three strategic levels: 1) for senior holding managers for decision making at tactical level, 2) for mid-level managers, and 3) at operational level for workshop managers to make the right decision at the right time. Achievements of implementing this solution includes systematic project execution, characterization of project components and executing company processes from start to the end while minimizing the project time and overhead costs, and selecting the best vendors and materials.
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