Open Access
Article
Article ID: 3049
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by Zhiqi Yuan, Xuanming Zhang
Bus.Manage.Theory. Pract. 2025, 2(1);   
Received: 5 November 2024; Accepted: 20 December 2024; Available online: 9 January 2025;
Issue release: 31 March 2025
Abstract

The outbreak of the COVID-19 epidemic has caused major changes in China’s economic environment. This paper takes the outbreak of the new crown epidemic in early 2020 as a node, and takes the annual reports of A-share listed companies from 2018 to 2021 as a sample, and uses the price model and income model to empirically test the impact of the new crown epidemic on and after the impact of accounting information and property rights. The moderating effect of structure on both. The research results show that the outbreak of the new crown epidemic has enhanced the correlation of surplus value, and in the normalization stage of the epidemic, the correlation of surplus value will return to the original state, while state-owned property rights can speed up the recovery of the correlation of surplus value, making it drop to the original state. There are levels.

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Open Access
Article
Article ID: 3077
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by Kunal Kanti Ghosh, Rahul Rao
Bus.Manage.Theory. Pract. 2025, 2(1);   
Received: 18 November 2024; Accepted: 10 January 2025; Available online: 24 January 2025;
Issue release: 31 March 2025
Abstract

This research addresses a gap in offshore outsourcing studies by examining service providers’ competencies in Big Data Analytics as a Service (BDAaaS), Business Process Outsourcing (BPO), and Artificial Intelligence as a Service (AIaaS). The accelerating evolution of AI and data-centric industries necessitates this research to elucidate the essential competencies for achieving excellence in these domains. To overcome subjectivity in evaluating qualitative attributes, the fuzzy Analytic Hierarchy Process (AHP) is employed to assess the significance of service provider capabilities. The findings reveal variations in the importance of provider capabilities across BDAaaS, BPO, and AIaaS sectors. These results align with the strategic goals of many Indian IT outsourcing firms. By highlighting the differing competency requirements in these emerging cloud-based services, the study contributes valuable insights for service providers looking to enhance their competitive position in the global market. This research provides a foundation for future studies on provider competencies in the evolving landscape of data-driven cloud services.

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Open Access
Article
Article ID: 3133
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by Zahrau Bashir Sulaiman, Farida Balarabe, Alhaji Adamu Saidu, Usman Yahya Ibrahim, Ahmad Adamu Ahmad, Aminu Adamu Ahmed
Bus.Manage.Theory. Pract. 2025, 2(1);   
Received: 6 December 2024; Accepted: 8 January 2025; Available online: 18 February 2025;
Issue release: 31 March 2025
Abstract

This study examines how technological and public innovations cross in Nigeria’s entrepreneurial environment, highlighting the vital role that entrepreneurship plays in fostering innovation. The goal of the study is to have a thorough grasp of how new businesses might improve technology developments and public services in the face of Nigeria’s particular socioeconomic difficulties. A comprehensive search of academic databases, such as Google Scholar, Scopus, Web Science, and JSTOR, was carried out using a systematic literature review process, with an emphasis on peer-reviewed publications, reports, and respectable conference papers published between 2018 and January 2025. Non-peer-reviewed sources and those that did not address the interaction between these domains were excluded, whereas papers that were deemed relevant to entrepreneurship and innovation in Nigeria were included. In order to find trends, obstacles, and success factors related to entrepreneurship and innovation, data extraction entailed identifying important findings, methodology, and case studies. Then, thematic analysis was conducted. According to research, a strong entrepreneurial environment can spur technological and societal improvements, which will ultimately promote sustainable development. In order to foster a climate that encourages innovation-driven entrepreneurship in Nigeria, the paper ends with practical suggestions for stakeholders, entrepreneurs, and legislators.

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Open Access
Review
Article ID: 3147
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by Esther Daniel, Muhammad Shamsuddeen Musa, Farida Balarabe, Nuru Yakubu Umar, Usman Yahya Ibrahim, Aminu Adamu Ahmed, Ahmad Adamu Ahmad
Bus.Manage.Theory. Pract. 2025, 2(1);   
Received: 9 December 2024; Accepted: 3 January 2025; Available online: 20 January 2025;
Issue release: 31 March 2025
Abstract

This study examines how supply chain management (SCM) uses information technology (IT) and how that integration affects marketing effectiveness. IT plays a critical role in improving supply chain management (SCM) procedures as organisations aim for operational excellence in a world going digital. The current body of knowledge regarding the connection between IT integration in supply chain management (SCM) and marketing outcomes is compiled in this study through the use of a systematic literature review (SLR). Important conclusions show that using IT solutions, including cloud computing and advanced analytics, greatly enhances the communication, accessibility, and reactivity of data in marketing initiatives. In order to maximise the allocation of marketing resources and drive client interaction, the conversation highlights the revolutionary potential of IT. The study ends with proposals for additional research to examine the changing landscape of IT in SCM as well as tips for practitioners.

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Open Access
Review
Article ID: 3103
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by Ozgur Cengel, Hashem Ali Almashaqbeh
Bus.Manage.Theory. Pract. 2025, 2(1);   
Received: 26 November 2024; Accepted: 17 January 2025; Available online: 24 January 2025;
Issue release: 31 March 2025
Abstract This study examines sustainable leadership and span of control in the United Arab Emirates (UAE)’s oil and gas industry. Sustainable leadership may boost strategic efficiency, creativity, and operational resilience in geopolitically complex and unstable environments. An optimum span of control permits close supervision without slowing decision-making, notably in its subsidiaries. Results show that sustainable leadership boosts employee engagement and innovation. The review paper shows that the UAE’s gas and oil business faces several obstacles due to political instability and global market fluctuations. The UAE must implement sustainable leadership practices to foster industrial innovation, development, and growth.
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Open Access
Review
Article ID: 3075
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by George Yiapanas
Bus.Manage.Theory. Pract. 2025, 2(1);   
Received: 18 November 2024; Accepted: 17 January 2025; Available online: 25 January 2025;
Issue release: 31 March 2025
Abstract In the contemporary sports industry, big data analytics [BDA] has become a cornerstone of marketing, fundamentally reshaping how sports organizations engage with their audiences by providing unprecedented opportunities for personalization and deeper fan connections. Sports organizations, by utilizing a diverse array of data sources, ranging from ticket sales and social media interactions to in-venue sensor data, can construct detailed profiles of their fanbase, facilitating highly targeted marketing strategies and personalized content that align closely with individual preferences and behaviors. This paper delves into the strategic deployment of BDA across the sports sector, emphasizing its role in customizing fan experiences, optimizing operational processes, and crafting immersive interactions that elevate fan engagement and loyalty. Adopting a theoretical approach, the research seeks to illuminate how BDA can be harnessed not only to boost fan engagement but also to streamline operational efficiencies. It further addresses the challenges and considerations that come with implementing these cutting-edge strategies and introduces a set of recommendations to successfully navigate the challenges. Through this exploration, the paper highlights the transformative impact of BDA on redefining fan interactions and engagement within the sports landscape. Ultimately, the paper underscores BDA’s transformative role in redefining fan interactions and engagement in sports, providing strategic insights for practitioners and suggesting paths for future research to further capitalize on this dynamic digital landscape.
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