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Administration is an academic field that is showing signs of maturity, with a theoretical and practical mainstream that has been consolidated around Weberian bureaucracy, a management paradigm with numerous examples suggesting that it may be reaching its limits in terms of the new advances it can offer the discipline. On the other hand, the shift to a paradigm that transcends it (while retaining all its virtues) requires not only successful empirical counter-examples, but also a consistent alternative theoretical corpus that gives academics and especially practitioners the confidence to adopt it. In this sense, through “integrative” literature review-based research, the article intends to outline a scholarly narrative that provides concrete theoretical underpinnings to explain, in a systematic and concise manner, why management styles that depart significantly from bureaucratic orthodoxy are stable (i.e., do not diverge towards “chaos and anarchy”), while also proving effective and efficient. As a result of the analysis carried out, an intertwined combination of contributions about alternatives to the classical bureaucratic arrangement is obtained, sourced from studies of different time periods. Thence, based on four conceptual axes (self-actualization, objectives, capabilities and monitoring), the elaboration of a theoretically integrated explanation for the sustainable viability of participatory and horizontal management is achieved. This article’s contribution points towards the future possibility of consolidating novel approaches that virtuously supplant the current bureaucratic mainstream.

Many organizations try to spark innovation by imposing artificial constraints like tight deadlines or hackathons, hoping to replicate the ingenuity born of necessity. Yet research shows these often fall short. This article contrasts “authentic scarcity”, conditions of irreversible consequences and existential urgency, with artificially imposed constraints. Only the former reliably activates the psychological, cultural, and systemic drivers of transformative innovation. Through case studies of Mumbai’s Dharavi slum and Silicon Valley’s frugal innovation labs, we show how real constraints foster resilience and radical problem-solving, while artificial ones yield superficial creativity. We present a strategic framework for leaders to engineer purpose-driven missions with real stakes, collaborate with necessity-driven ecosystems, and cultivate high-stakes leadership. The paper concludes with a theory of authentic scarcity, explaining how genuine constraints uniquely drive breakthrough innovation by triggering focus, cohesion, and urgency, offering crucial insights for innovation management in resource-rich settings.
The application of big data analytics in sports as a tool for personalized fan experience, operations efficiency, and fan engagement strategy
Article ID: 3075
Vol 2, Issue 1, 2025
DOI: https://doi.org/10.54517/bmtp3075
Vol 2, Issue 1, 2025
Received: 18 November 2024; Accepted: 17 January 2025; Available online: 25 January 2025; Issue release: 31 March 2025
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Abstract
In the contemporary sports industry, big data analytics [BDA] has become a cornerstone of marketing, fundamentally reshaping how sports organizations engage with their audiences by providing unprecedented opportunities for personalization and deeper fan connections. Sports organizations, by utilizing a diverse array of data sources, ranging from ticket sales and social media interactions to in-venue sensor data, can construct detailed profiles of their fanbase, facilitating highly targeted marketing strategies and personalized content that align closely with individual preferences and behaviors. This paper delves into the strategic deployment of BDA across the sports sector, emphasizing its role in customizing fan experiences, optimizing operational processes, and crafting immersive interactions that elevate fan engagement and loyalty. Adopting a theoretical approach, the research seeks to illuminate how BDA can be harnessed not only to boost fan engagement but also to streamline operational efficiencies. It further addresses the challenges and considerations that come with implementing these cutting-edge strategies and introduces a set of recommendations to successfully navigate the challenges. Through this exploration, the paper highlights the transformative impact of BDA on redefining fan interactions and engagement within the sports landscape. Ultimately, the paper underscores BDA’s transformative role in redefining fan interactions and engagement in sports, providing strategic insights for practitioners and suggesting paths for future research to further capitalize on this dynamic digital landscape.
Keywords
sports marketing; big data analytics [BDA]; personalized experience; operations efficiency; fan engagement strategies marketing strategies
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