Browse Author Index

This commentary critically examines the integration of smart tourism technologies within the tourism and hospitality sectors, focusing on their role in enhancing tourist experiences and operational efficiencies. Through a multidisciplinary approach encompassing a literature review, case studies, and empirical data analysis, the analysis adopts a constructivist perspective to explore tourists’ subjective experiences with technology. It highlights significant personalization, efficiency, and sustainability advancements while acknowledging challenges related to digital infrastructure and privacy concerns. Advocating for a balanced and sustainable approach that respects environmental integrity and cultural heritage, the commentary concludes with recommendations for future research on the socio-economic impacts of smart tourism, ethical data usage, and the adaptation of technologies to diverse contexts. It calls for increased investment in digital infrastructure and stakeholder collaborative efforts to promote sustainable and inclusive tourism development.

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises one hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All

C

Chávez, Mauricio, Tecnológico de Estudios Superiores del Oriente del Estado de México Tesoem (Mexico)
Chen, Fang, Yunnan Integrated Transport Development and Regional Logistics Management Think Tank; Faculty of Marxism, Kunming University of Science and Technology (China)
Chen, Guisong, Fujian Agriculture and Forestry University (China)
Chen, Jiangyun, Rattanakosin International College of Creative Entrepreneurship, Rajamangala University of Technology Rattanakosin (Thailand)
Chen, Wenli, School of tourism, Beijing Union University (China)
Chen, Xianhong, School of Marxism, Tongji University (China)
Chen, Yingying, School of Cultural Industries and Tourism, Xianmen Unversity of Technology (China)
Chen, Zhisheng, Nanjing Audit University Jinshen College; College of Economics and Management, Nanjing University of Aeronautics and Astronautics (China)
Chen, Zhisheng, Wuxi Taihu University (China)
Cheng, Ruxia, College of Tourism, Huaqiao University (China)
Chew, Leon Ni, Postgraduate and Research Centre, UOW Malaysia KDU Penang University College (Malaysia)
Chi Lam, Cindia Ching, Institute of Executive and Professional Development, Macao University of Tourism (China)
Collado-González, José Carlos, University of Jaén (Spain)
Condori-Fernandez, Nelly, Universidade da Coruña (Peru)
Coronado Provance, Katia Zucel, University of Holguín (Cuba)
Corrêa, Fábio, Programa de Pós-Graduação em Sistemas de Informação e Gestão do Conhecimento, Universidade FUMEC (Brazil)
Cruz-Estrada, Isaac, Universidad Autónoma de Baja California (Mexico)
Cueria, Noel Fernández, University of Holguín (Cuba)
Cynthia, Montaudon-Tomas, Facultad de Administración e Inteligencia de Negocios, Escuela de Negocios, UPAEP Universidad (Mexico)

d

da Silva, Luciana Maines, Unisinos Business School, Universidade do Vale do Rio dos Sinos (Brazil)
da Silva, Paula Maines, Ulbra Business School, Universidade Luterana do Brasil (Brazil)
Danuwar, Ranjana Kumari, Research Management Cell, Kathmandu Model College, Tribhuvan University (Nepal)
Dash, Ranjan Kumar, School of Computer Sciences, Odisha University of Technology and Research (India)
de Bastos, Bernardo P., XLR8 – Revenue Management System, Universidade Europeia (Portugal)
de Faria, Vinícius Figueiredo, Programa de Pós-Graduação em Sistemas de Informação e Gestão do Conhecimento, Universidade FUMEC (Brazil)

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Editor-in-Chief

Prof. Hung-Che Wu

Nanfang College, Guangzhou

China

Indexing & Archiving

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News & Announcements

2025-01-09

A Thank You Letter from Smart Tourism！

As we bid farewell to 2024, we take immense pride in reflecting on the 28 distinguished works that have been meticulously published online following a rigorous peer-review process. We extend our heartfelt gratitude for authors' invaluable contributions, reviewers' steadfast support, and EBM's insightful guidance throughout the year. Your dedication and expertise have been instrumental in propelling Smart Tourism towards its current success.

2024-07-05

Call for Reading: Volume 5 Issue 1 Available

We are pleased to announce the release of Volume 5 Issue 1 of Smart Tourism. We sincerely invite researchers to download and read articles in this issue. It is hopeful that the content will bring readers new perspectives and inspire the research in related field.

2024-01-15

New layout style in 2024

In 2024, Smart Tourism will adopt a new layout style. Please turn to the "Author Guidelines" for preparing your manuscripts.

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